Question

16. In terms of persuasion in class we discussed two messaging characteristics that work the best. One of them is?

a. Wealth

b. Success

c. Attraction

d. Notoriety

e. Compassion

17. The “Feel- Do- Think” approach is an example of what type of decision making?

a. Habitual

b. Hedonic

c. Experiential

d. Low hierarchy

e. Standard attitude ranging

18. If I funnel a need for security into purchasing an ice cream, this is known as a?

a. Trait

b. Consumption Motive

c. Mastery over my environment

d. Motivation

e. None of the above

19. Effective storytelling is central to what marketing concept?

a. Perception

b. Watermarking

c. Brand Personality

d. Crescive Norm

e. None of the above

20. As discussed in class, George Foreman has become one of the most successful product pitchmen in history. The reason for this is the strong connection the consumer feels with him, based on?

a. Wealth

b. Notoriety

c. Intelligence

d. Power

e. None of the above

21. If I buy Heinz soup brand because my mother always bought it, this is known as ?

a. Market Belief

b. Consumer Inertia

c. Rule of Thumb

d. Product Signal

e. None of the above

Answer 1

16. (E)

reason Tone and Compassion are two important messaging characteristic that make the message persuasive .  

17. (C)

reason We act on the basis of our emotional reactions. so first of all we feel about preference and do some research to identify and think to work according to our preferences.

18 (B) consumption motive

Reason there are 12 consumption motives suggested by ditchers' in which security regarding ice cream , home making are included.

19. (C) brand personality

Reason brand personality is focal point to effective store telling which show how a brand has developed its image in the market. and how the people in the market follow the brand.

20 (B) Notoriety

Emotional Branding shapes a business to be an aspiration instead of simply being known. Brand awareness creates familiarity with its users but to be attain success, the brand must be able to inspire the user to be desired.

21 (B) Consumer Inertia

consumer inertia is the tendency of some customers to buy or continue buying a product, even when superior options exist