Question

Explain Reflective Self Regulation, Reflexivity Self Regulation and apply them to your recent decision-making as a consumer.

Answer 1

Reflective self regulation is a behavior which is under control of your emotions. Reflective is practice is learning from their own actions and experience. To make better consumer decisions people anticipate "what if". They perceive what can be the possible consequences of their decision and therefore think too much about it. In reflective self regulation type of decision the short term goal is sacrificed in order to have a long term goal . These decisions are history dependent. Reflective decisions are used to handle the decisions which are difficult for reflexive ones.

Reflexivity Self Regulation is the other way round. It reflects back to the subject and is history independent. These decisions are based on the present or the short term objective or which of the option gives higher reward. They are not available to conscious awareness. When reflexive process of decision fails then the reflective behavior begins. Reflexive is without any doubts, apprehensions, fears. It is the decisions which we take naturally as the way we are accustomed to.

For example I always purchase a particular brand/category of chocolate and I purchase it every time without even think much about is my reflexive decision.
On the other hand I purchased a Samsung phone last year and it turned out to be disaster so this time purchasing a Samsung phone I am thinking too much that whether to go for the same brand or witch to another and what if that also turns out to be the same. So here I am reflecting on my past and making decision so it is dependent on history and past experience.