Referring to the Case in Point on targeting, what difference
does it make whether the target...
Referring to the Case in Point on targeting, what difference
does it make whether the target is the inflation rate of the past
year or the expected inflation rate over the next year?
Discuss whether dividends are relevant to investors, in other
words, does it make a difference to an investor if a company pays
out dividends or keeps the money and the value of the stock goes up
by the same amount. Would it matter to you if you were an investor?
Would it matter to the company?
What is the difference between targeting and mass marketing and
the pro and cons of each marketing.
Also, you was a marketer, would I focus on mass or target
marketing and why.
Answer these questions with good reasoning and use examples to
illustrate the topic and use questions to further expand
thinking.
Why does an unddifferentiated targeting strategy make sense when
a company introduces a new product but not when competitors enter
the field? Under what conditions would a multisegment strrategy
make better sense?
What defines whether a segment is accessible or not? Why
accessibility is so crucial for targeting even when we know the
fact that a segment cannot be accessed does not mean that it does
not exist.
Why is there no need for a product if there is no
competition? Discuss with suitable marketing
examples.
Why do firms need to target multiple segments? How it will
affect the competencies of the firm.
What are the problems of extending the brand to new...
what difference does this fragmentation make to
patients?
provide a clear example of how to US system is fragmented.
Analyze the potential impact of this fragmentation on actual
patient care