In: Finance
Chuck Stout is the RM for the Holiday Inn Express. His 220-room
property normally sells 85...
Chuck Stout is the RM for the Holiday Inn Express. His 220-room
property normally sells 85 percent of its rooms on Tuesday nights
at an ADR of $141.50. All variable costs related to selling his
rooms are $55.00 per room. The DOSM at his Holiday Inn Express is
proposing to place a bid to sell 125 rooms for a Tuesday night next
month at a rate of $109.00 per room. Chuck believes that if the
hotel wins this group rooms bid, the transient room sales for that
day will ensure a sell-out at the rate of $141.50.
What would be the total amount of after-variable costs rooms’
revenue the hotel will achieve if it wins the group rooms
contract?
What would be the after-variable room’s income if the hotel does
not win the contract?