Question

Has adidas created a niche market by differentiating its products? 1500 words minimum.

Answer 1

Adidas has created a niche market differentiating its products based on sports and lifestyle. The company is known to provide products across different categories like footwear, apparels, bags and accessories globally. The company designs its products considering consumers preferences and the latest trends. It invests considerably in research, design and product development. It considers the local customers preferences globally and launches its products accordingly in different markets. The company has developed a brand that is known for its focus on sports and performance. The company has suppliers globally that manufacture as per the high quality standards for the brands and customer satisfaction. The brand has evolved over a period of time with products that are blend of fashion and performance. The brand appeals majorly to youth and health and fitness oriented consumer. Apart from performance, the brand focuses on comfort and service to its customers. The brand differentiates itself in the sports segment by providing customers lifestyle trends incorporated in its products apart from health and fitness. The brand has lifestyle quotient more than its competitors as well as sports and fitness performance. The company is known for its soccer shoes and sponsors International teams and players to promote its products as well as sports and fitness among the global consumers. The company's marketing and promotion are planned to promote its image as a sports lifestyle brand. The distribution of the products, sports imagery at the stores and the retail environment support the brand's differentiation for quality lifestyle sports fitness products. The company has gradually expanded its business into other categories finding customer demand and scope for catering in other related categories offering integrated product solutions to customers needs. Adidas is known worldwide for its focus on the goals of customer satisfaction and providing lifestyle sports products known for their quality, comfort and performance.