In: Economics
##################Raffi Balin's coffee importing company employs 120 people. Each week, the staff meet for breakfast, and discuss possible improvements. Each employee is encouraged to share, and is rewarded for good ideas. For example, one of the coffee roasters suggested that the firm import tea as well, because new health and lifestyle concerns are causing many consumers to reduce coffee consumption in favour of tea. A tea division was formed, and became successful (after a few false starts that helped everyone learn). The coffee roaster was put in charge of the new division and, as a result, saw her annual salary triple. Is Raffi's business an innovative organization? Explain?
By comparison, think of the long strides many businesses have made in reengineering their supply chains, boosting product quality, and rolling out lean six sigma. These efforts have paid huge dividends. And yet when it comes to innovation, the gap between aspiration and accomplishment seems as big as ever.
Over the past two decades, we’ve led dozens of innovation projects and have talked to thousands of managers about the challenge of building a high-performance innovation “engine.” What we’ve observed is that in most organizations, the innovation powertrain is missing several critical components.
In my experience, it can take several months for a company to hammer out its definition of innovation. As a starting point, it is important to look back over a decade or two and identify the sorts of ideas that have produced noticeable margin and revenue gains.
Having a practical, agreed-upon definition of innovation makes it easier to set goals for innovation, to allocate resources to innovative projects, to plan a cadence of innovative product launches, to target advertising on high-value breakthroughs, and to measure innovation performance.
Raffi's business measure just about everything that has an impact on the bottom line, yet strangely, they often shy away from measuring innovation. Granted, it is difficult to measure. Historical benchmarks are of limited value when a product has no antecedents, and it’s hard to pin down the future value of an idea that exists only as a concept.
Nevertheless, there are ways of measuring innovation performance. A comprehensive dashboard should track:
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