Question

what are some alternatives to ford's strategic issues?

Answer 1

Ford as a company is spending billions on their future strategy, however, their current business is gradually declining. Here are some alternatives to Ford’s strategic issue:-

1. Demand for Fuel Efficient Cars:- With resources like petrol and diesel becoming scarce due to the demand and the prices rising due to their scarcity, there is a high demand for fuel-efficient cars. Customers who use cars on a daily basis especially their commute to and from work are looking for cars which are budget friendly and allow them to save money on such investment. Electric cars are yet to find traction in the automotive industry which is why the need of the hour is fuel efficient engines for the customers to save money.
2. Promotional Strategy for Competitive Markets:- China and India, being a consumer market have a highly competitive automotive environment where European and Japanese companies are looking grab maximum market share. Ford needs to implement an intensive promotional strategy by using dynamic technological tools to send out information and unique selling points about their products to the customer.
3. Hybrid Era:- The world of automobiles has entered the Hybrid era where traditional engines are combined with electric motors to generate more power and efficiency from the existing engines. This is where Ford can create more value for money for its customers and compete with big companies in the automobiles industry. This strategy is important to stay relevant to current market trends and capture market share by meeting customer’s expectation.