Question

In essay form, compare burger king, McDonald’s, Wendy’s, Sonic Drive In, and Jack in the box marketing mix. DO NOT post separate marketing mix for each company but instead post it in an essay form comparing all companies marketing mix side by side.

Answer 1

Marketing mix of all the given companies are diverse in may cases and very much similar also.

The product mix for burger king, McDonald, Wendy and Sonic are burger along with fish and chicken products, sides, drinks, etc, whereas product mix for Jack is beverages drinks and whiskey.

The promotion mix for burger king, McDonald, Wendy, Sonic and Jack are almost similar. All the above companies used television, newspaper, magazines, internet, social media, respective restaurant apps, so on.

The pricing strategies for burger king, McDonald, Wendy, Sonic and Jack are not similar. Burger king and Wendy has pricing strategy of market oriented pricing strategies and bundle pricing strategy whereas MacDonald have multiple pricing strategies including value pricing strategy, going rate pricing strategy, cost plus pricing strategies loss leader pricing strategies and price discrimination pricing strategies. Jack and Sonic uses premium pricing strategies.

Burger king, McDonald, Jack are distributed in all over the world whereas sonic and Wendy are more active in America and related countries.

Marketing mix for burger king is as a response to the dynamic and saturated condition of the global quick service restaurant industry. Burger king have high focus on its business on burger as its main product burger king have a wide range of burgers chicken and fish, sides, salads and veggies beverages sweets etc. The company e bundles its product as value means and kids meals. The products of burger king are available at its restaurant worldwide the company e distribute its product Vaya restaurants mobile app websites for deliveries. Burger king mainly relies on the physical presence of its restaurants.

Mainly promotional mix of burger king include its attracting advertising style sales promotion personal selling public relations etc. Burger king also uses IT sales promotions in the form of coupons and other offers through its various websites and mobile apps.

Burger king pricing strategies are market oriented pricing strategy which involve setting prices of its products based on prevailing market conditions and 2nd pricing strategy is bundle pricing strategy.

Marketing mix of McDonalds -

McDonald is one of the world's best and leading fast food restaurant product of McDonald include breakfast burger fries chicken and sandwiches snacks and sides dessert and shakes salads drinks etc, it also provide customers with a wide variety of options in veg and non veg both.

McDonald use main pricing techniques to sell their product. It uses value pricing, going rate, cost plus pricing, loss leader pricing, price discrimination.

Promotion strategies used by McDonald's I like ok its advertisement through television newspaper come a magazines internet different media outlet to communicate with its customers. McDonald also offer many type of discount coupons on its certain products to the customers.

MacDonald have different distribution strategies in different companies the restaurant offer home delivery in some countries whereas this service is not available in many of the countries.

Wendy is basically known for hamburgers the product line for Wendy is as same as of burger king and McDonald it also include burger tric and sides salads bridges bridges etc, are the main product line of Wendy.

Most of the transaction of Wendy is its restaurant but the distribution invent takes place via its restaurants, kiosks website and mobile app.

Promotion technique for Wendy include its advertising personal selling sales promotion and public relations.

As like burger king Wendy also uses market oriented pricing strategy and product bundle pricing strategy.

Marketing mix of sonic drive-in -

Sonic drive-in is one of the largest chain of drive in restaurant in America.

Sonic include products like fast food, drink and shakes, and many more products in its product line.

Sonic uses television radio internet, social sites magazines billboards common non traditional techniques for promotional events and promoting its restaurant.

Right now sonic is more active in America only.

Pricing strategy for sonic are high pricing criteria as company view their product as better in quality and wants that to be reflected in the price so sonic has diverse menu.

Marketing mix of Jack -

Jack is associated with the the beverage industry NDS in deals in in distillation and manufacturing of Tennessee whiskey.

Some of the product for Jack are like Tennessee honey, gentleman Jack, green label etc.

Jack is one of the most popular whisky brand in the global market and its product is is available in most of the cities and countries of the world products are sold in places like United States United Kingdom Australia, France and Germany.

Jack adopted premium pricing strategy for its high end product as people love the whiskey of check ok then there also willing to pay for it even it is priced higher then the prices of the competitors of Jack.

Jack has qualitative product and extensive promotional policies the company have its advertisement through different ads social media ok, television, newspaper magazines and billboard. Mouth publicity for Jack is very high.