Question

How, specifically, can nonprofit agencies utilize innovation and entrepreneurship strategies to ensure agency success? How can strategic marketing produce and facilitate agency growth? How do these strategies differ in the nonprofit sector versus the public sector? Why are the stakes greater?

Answer 1

Nowadays the social entreprenuership is a most concentrated part of the economy ,the youbgg entreprenues are seeing their future in the non profit industry.The traditional management were used to restriction of innovative ideas and entrepreneurship strategy but the young talent is full of new and innovative ideas so it should be understood that new strategy to utilize their innovation and framing their strategy .

The key points which can ensure the agency success are-the nonprofit agency should concentrate on results that matter and can be calculated as other results are shifting the organisation more towards lagging behind the goals .The managers should accept the the accountability for the results if they are unable to achieve the targets.There should be acceptance of risk as the market is uncertain and can flluctuate anytime dynamically.There should be proper amount of attention given to financial efficiency of the firms .By following all these points the non profit organisation can utilize innovation and entrepreneurship strategies to ensure agency success.

In strategic marketing the company differentiates itself from other firms by concentrating to its strenghts and they make their future strategies accordingly .It involves certain methods like SWOT analysis ,market analysis,resource collecting etc.The strategic marketing helps an agency in growth as it helps in evaluating the current environment which helps the firm to frame its strategy and to be ready for environmental market hurdles .It helps in framing clear market objectives which helps the firm to frame its end goals and for the growth.It streamlines the product development by SWOT analysis.

The public sector marketing is different from nonprofit sector strategic marketing . The marketing in non profit sector is done to increase te goodwill of the sector it includes the tactics that to amplify and improve the growth towards the missions of the sector .It also aims in the getting of more and more donations as non profit sectors operate generally through the donations and also it works and aims in getting more volunteers .Whereas in public sector the strategic marketing aims at maintaing the relations between the government sectors and individuals or the group of individuals ,it seeks to maintain the profits and freeflow of services .It also aims at increase in public oriented tasks.