Question

A Major League baseball team wants to reach out to fans in their stadium to offer them seat upgrades. Which technology would you suggest they use?

Multiple Choice

• Facebook

• Twitter

• Beacon

• Network

• Interconnected

If Katy Perry tweets a closeup of her eyelashes, lengthened using her favorite CoverGirl mascara, CoverGirl will have instantly reached all her millions of followers. This is an example of the

Multiple Choice

• network effect.

• connected effect.

• information effect.

• dynamic effect.

• timeliness effect.

What is the third step involved in developing and implementing a digital marketing campaign?

Multiple Choice

• develop the budget

• identify the target audience

• develop the campaign

• identify a strategy and goals

• analyze digital marketing analytics

It is important to determine the amount of traffic using a particular site, visits to the blogs, or tweets about the site. A measure used for this purpose is the number of

Multiple Choice

• hits.

• clicks.

• page views.

• click paths.

• conversions.

The company that you work for, Gem Jewelry, wants to analyze data that come from other sites, such as measuring where people have come from to get to Gem’s site. What would you recommend that your company use to determine how people searched the Internet to find its products?

Multiple Choice

• showrooming

• keyword analysis

• bounce rate

• conversion rate

• click path

Jose’s company recently launched a campaign to promote a new product. It is Jose’s job to monitor customer feedback from various social media sources to see whether or not the new product is garnering favorable reviews. The technique for measuring this type of data is called ______ analysis.

Multiple Choice

• customer review

• situation

• sentiment

• product

• user feedback

A person who has downloaded the Flipboard app on his or her smartphone to get full-screen magazines, multiple news and entertainment sources, entertainment, local news, and business news is attempting to fulfill which motivation for using a mobile application?

Multiple Choice

• preparation

• discovery

• accomplishing

• self-expression

• socializing

Which of the seven critical elements of online marketing is best addressed by thought-sharing sites?

Multiple Choice

• context

• core plans

• community

• content

• connection

How does a microblog differ from a personal blog?

Multiple Choice

• A microblog contains professional content, whereas a personal blog contains only personal content.

• Microblogs allow people to share their thoughts, opinions, and feelings with the entire world, while personal blogs are created by and usually for individuals.

• A microblog is categorized as a media-sharing site, whereas a personal blog is characterized as a thought-sharing site.

• A microblog is utilized by corporations to disseminate product information, whereas a personal blog is utilized by individuals for social purposes.

• A microblog can be evaluated by social media marketers while a personal blog cannot.

What type of blogs are central to their digital marketing efforts?

Multiple Choice

• professional blogs

• personal blogs

• microblogs

• personal blogs

• corporate blogs

The second element of website design involves the traditional contextual elements. What do these contextual elements needed to be aligned with?

Multiple Choice

• search criteria

• target market(s)

• corporate blogs

• online marketing activities

• digital communities

To get customers excited about a digital offer, the offer must be

Multiple Choice

• innovative and substantial.

• timely and aimed at a broad-based audience.

• relevant and aimed at a target audience.

• isolated and trendy.

• general and unique.

Red Letter Days encourages Facebook and Twitter followers to post pictures with their mother and tell why she deserves a day off and a chance to win a free lunch at a top London restaurant. In doing so, the restaurant is focusing on which aspect of the 4E framework?

Multiple Choice

• educating

• enlightening

• experiencing

• employing

• exciting

Answer 1

1. They can use their Twitter handle to post this offer. Their fans must be following them on Twitter thus they will approach if they want to upgrade the seats.

2. This is an example of Network Effect as all the social media platforms create this effect to reach a maximum number of people.

3. Developing the campaign is third step after setting the goals and deciding target audience.

4. Page views is the measure used to calculate the number of people using a site.

5.Click path would be the correct method to do analysis of people reaching the website.

6.The method use to analyse this data is user feedback.

7. Accomplishing

8. Community

9. Option A

A microblog contains professional content, whereas a personal blog contains only personal content.

10. Microblogs

11. contextual elements need to be always aligned with the target market that the strategy is targeting.

12. The offer must be relevant and aim the particular target audience.

13. The offer is allowing the customers to experience the quality of lunch at the restaurant. Thus it is using experiencing aspect of 4E framework.