Question

What consumer needs are satisfied by the heniz ketup?200 words

Answer 1

Heinz Tomato Ketchup is a brand of ketchup sold by the H. J. Heinz Company, first introduced in 1876 it is one of the top selling ketchup brands in the world.

The company now produces its Ketchups without preservatives and its punch line/tagline is "Grown, Not Made", highlighting the fact that Heinz grows tomatoes at its own farms and adds no preservative.

Heinz also produces different variety of Ketchups such as Heinz No Salt Added, Heinz No Sugar Added, Heinz Organic Tomato Ketchup for health conscious people.

Heinz has remained at the top since long and it is now operating worldwide.

The consumer needs which are satisfied by Heinz are:

1. Price- Heinz offers the best ketchup at reasonable and budget friendly price which can be afforded by most of the households.
2. Time and Convenience- The bottles are very handy and can be carried, Heinz provides the same quality as homemade ketchups which provides convenience.
3. Reliability- Heinz as a brand has proved itself to be reliable and trustworthy since decades, people purchasing ketchups of Heinz are satisfied with its brand image of being trustworthy.
4. Quality- The quality if Heinz's product is world-class and that makes it a brand loved by people worldwide.
5. Quality of Life- Ketchups are an addition to food which increases its taste. It can be considered a luxury which increases the quality of life.
6. Packaging- The packaging of Heinz ketchups are nice and innovative, consumers are attracted towards products which are nicely packed and looks good.
7. Variety- the Company offers different variety of its products even for health conscious people.

Heinz has kept its position of top brands are a food company because it is able to satisfy most of the needs of its consumers.