Question

In: Operations Management

Net-fast is designing a paid video streaming app. The target platform would be desktop computer running...

Net-fast is designing a paid video streaming app. The target platform would be desktop computer running Windows 10. There are different types of videos for the subscriber to choose from, for example: Hollywood movies, Asia movies, American TV dramas and Classic TV series

(a) The users can select multiple genres of video types to be included in their ‘favorite list’. Among the following navigation styles (Binary menu, Check boxes, Radio buttons and Grid menus), which style is the best to support this function? Why?

(b)The frequent users found the menu designs is too slow for repeated selections. Suggest TWO ways to improve the performance for the frequent users.

Solutions

Expert Solution

(a) The users can select multiple genres of video types to be included in their ‘favorite list’. Among the following navigation styles (Binary menu, Check boxes, Radio buttons and Grid menus), which style is the best to support this function? Why?

Ans - Option to select a video in Net-fast can be done by check boxes, radio buttons, binary button or even with grid menu option. Each of them works well when used correctly. Check boxes are used when there are list of videos and the user wants to select one or more video at a time. Using radio or binary button, the user can only select one video from the list of videos at a time which can be a limitation if used. Grid menu shows you all the list of videos together and the user can select multiple videos just like in Netflix or Amazon Prime videos. Thus for the Net-fast, radio or binary option can be avoided.

Now from checkbox or grid, considering the user experience and modern trend, grid menu style seems to be the most useful option that can be used to select multiple genres of video types which can be included in the users favorite list.

(b)The frequent users found the menu designs is too slow for repeated selections. Suggest TWO ways to improve the performance for the frequent users.

Ans - To elevate the performance for frequent users, Net-fast can look to bring in analytics based personalized search by keying in proper algorithm for the users. Based upon their past selections, video contents toggle, genres, types of subscription etc., the company can look to show them videos which are more relevant to them which would increase their experience and also improve the performance from the system level.


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