Question

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NEED ANSWER ASAP / ANSWER NEVER USED BEFORE, COMPLETELY NEW ANSWER PLEASE

Write a Strategic Marketing Plan on the Nike brand ,Write in depth detail on the following:

Marketing Plan, Draft

• Environmental Issues
• Action Programs
• Budget and Breakeven-Point (BEP)

ANSWER THROUGHLY 1-2 pages *** IN PARAGRAPGH FORM PLEASE NOT BULLET POINTS

COPY AND PASTE Answer in paragraphs, and no picture attachment please.

NEEDS TO BE AN ORIGINAL SOURCE ANSWER NEVER USED BEFORE

Answer 1

Nike Inc has a huge reputation dated back from 1964, the brand value that has brought a good brand name and quality product to the globle. Starting from footwear distributors they have become their brand outlets across different parts of the globle. The company has used various marketing strategy to get into the minds of the public during the intial stages. But the fortunately they have easily reached the minds of people of diffferent ages both aged and young. It is by their quality and durability and the style that have created a good reputation among the public. Let us hear see the envirnonmental issues with regard to the strategic marketing plans.

1. ECONOMIC ISSUE - such as the price of raw materials which at certain times can go up and which can cause the price of the product to be increased and this can reduce the sale of the product. The price fluctation can also be a problem affect the company such as currency fluctation. However labour cost is another big issue during the production time

2. POLITICAL ISSUE - in some countries such as India, political issue is a major point that affects the business operation.There can be union staffs that can cause depletion of work and restricting the work force from the commence of work, which can be caused by the misacceptance of management and labours.

3.TECHNOLOGICAL ISSUE - technology can bring in better business to the product by converting a major labour intensive work to machine oriented. This advancement can bring in better productivity and sales.

ACTION PLAN

The furthur action plan that can build up the business for Nike Inc is through online and mobile applications. People now all around the globle use online facilities to buy their requirments.and this can made a better practice for the company by launching an online easy website to purchase their branded products at much lesser price. And this is another practice of marketing their products on a larger scale.

Online portal has always become a easy business portal for many business across the globle. This can reduce various additional cost that the compnay may come across such as lesser labour force and few number of outlets. Marketing of products with visual advertise can be easy done.

BUDGET AND BREAKEVEN POINT

Since the development of this brand across the globle the profit of the company has increased from 5% to 15% during the last few decades. This shows the profitablilty and revenue of the firm each year the sales volume has increased and it has helped the stakeholders to earn and develop the business on a wider scale.