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In: Operations Management

How is Coke Cola Doing Compared to Pepsi and Dr. pepper?

How is Coke Cola Doing Compared to Pepsi and Dr. pepper?

Solutions

Expert Solution

Coke, Pepsi and Dr. Pepper are the three soft drinks with the unique flavors. According to the resent survey, by comparing these three soft drinks coke cola was performing better in many ways. Coke Cola Company was producing different varieties of products like diet coke, zero calories coke and zero sugar content cokes. Many of the people who are following the strict diet schedules can easily intake the zero calories and zero sugar cokes. Coke was better in many other aspects than Pepsi and Dr. Pepper like coke was having more number of social media followers and recently it has crossed 100million followers in Face book, for advertising purpose coke was spending nearly $4 billion but Pepsi and Dr. Pepper was spending around $2.5 billion, by the smoother texture due to the presence of vanilla and caramel many of the people show interest to intake the coke. By comparing all the important aspect coke cola was doing better than Pepsi and Dr. Pepper.


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