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What is the environment scanning in the BPOLAND case study

What is the environment scanning in the BPOLAND case study

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Environment scan refers to the analysis of macro and micro environment factors that affect business of firms.The strengths ,threats and strategies required to deal with these two kind of factors will be analysed in detail.

If the BPOLAND in the given question refers to BPOLAND,a company based on Gurgaon India,offering business process outsourcing services to a number of industries around the globe,the case study was was conducting to analyse the training and development at the firm.

In the case of such study , environment scanning would have been about the analysis of

*micro environment factors like customers, competitors,suppliers etc

*macro environment factors like economic factors, demographic forces, technological factors, natural and physical forces, political and legal forces and social and cultural forces.

Environment scanning is essential for a business firm because it helps the firm to conduct as thorough as analysis and enables the optimum utilisation of resources.

Rahul Sunny answered 7 months ago
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