Question

what are the advantages and disadvantages of broadcast and cable advertising for advertisers at the local and national levels ? name an example of a likley local advertisement thag youve recently seen on television and likely national advertisement that youve recently seen on television ?

Answer 1

	Broadcast TV Advertisements	Cable TV Advertisements
S. No.	Advantages	Disadvantages	Advantages	Disadvantages
1	Mass Coverage- It covers the viewing time of average household on more than 1 TV from 5 hours earlier to 8-10 hours nowadays in a day	High Production Cost- Biggest handicaps of TV commercials is its high cost of production which goes to around $1 million	Selectivity- Cable TV allows advertisers specualized and narrowcating which inturn helps them to target their audiences better	Limited Reach- Cable TV's reach is limited as compared to Broadcast TV
2	Relatively Low Cost- Despite huge outlays TV commercials ad's are relatively low cost and covers huge audience	High Air-Time Cost-Typically an average air time cost ranges from $200,000 to $5,00,000 for 30 seconds ad which is a big disadvantage of broadcast advertisements	Audience Dempgraphics- Cable TV users are more educated and millenials who are working ahence they are betters audiencies to taget luxury or high price items	Fragmentation- As there are more than 50 channels on cable tv the advertisements have to ve on almost all channels to attract the audiences.
3	Some Selectivity- Television audienciences availability depends on the time they get to see , advertisements can be prepared and presented for target geographical audience by buying local and regional markets.	Limited Selectivity- Broadcast advertisements are not cost effective and also do not change or have limited selectivity acccounted to the new changing audience trends.	Low Cost- The best advantage of Cable TV advertisements are its low cost and better deals which attract advertisers.	Quality- Local Cable TV has sometimes poor production quality
4	Impact- Television advertisements create a huge impact by displaying the product on large screens and colors and light.	Brevity- Studies show that 60 seconds TV advertisements do remain in the memory of the audience than a 30 seconds advertisements	Flexibility- Cable TV advertisements goes upto 2 minutes ans better tailor fit for programming environment.	Zipping and Zapping- Same as in the cast of broadcast TV , audiences to change channels frequently to avoid advertisements.
5	Creativity- The varipus facets of televisions like light sound, color allows imaginative appeals	Clutter- Television advertisements are surrounded by breaks like credits, pulic announcements etc hence audience sometimes do not connect and get confused while identifying the product.	Testability- Cable TV is good medium to experiment new products and advertisement gimmicks
6	Prestige- As Television is most influential mediem hence big brands showcase theior advertisements on TV and sponsor shows.	Zipping and Zapping- As audience of VCR or using remote controls do surf channels while advertisements are going on television that ia a disadvantage
7	Social Dominance- Many people have growed up with television as a window for their social environment hence they want to see all big events like olmpics , matches, space travels etc. on TV
Recent Advertisements	Kitkat commercial Advertisement on Broadcast Television	American Career College Commercial Advertisement on Cable TV