Question

What challenges does Volvo trucks face in maintaining the success it has achieved with this campaign?

Answer 1

Volvo is one of the largest truck brands in the world .Volvo trucks are sold and serviced in more than 140 countries. Volvo trucks are known for providing premium transport solutions to customers with technological advanced trucks supported by highly competent and committed team of professionals. Advertising campaigns and promotional campaigns launched by Volvo has been very successful. Volvo is the market leader in many countries. Volvo faces the following problems in maintaining the success achieved by the campaign.

* Inability to improve the coordination between computer hardware platforms and enterprise software applications.

Computer hardware programs and enterprise software applications are significant parts of an organisation's information technology infrastructure. Volvo has been finding it difficult to solve this issue and it has became a threat to the technological dominance of Volvo.

* Use of multiple point solutions as a part of information management.

Volvo also faces obstacles in in upgrading supply chain systems. Having multiple point solutions can be detrimental for the Volvo brand.lt adversely effects the value system associated with it.

* Environment damage and excessive energy use.

Volvo truck plants result in high energy usage. Serious environmental damage is also caused

* Strategic challenges.

One of the strategic challenges that Volvo management has been facing is, how to build a strong corporate culture based on the set of common values across diverse cultural lines .

* High competition

Volvo faces cutthroat competition from other brands of trucks in the market.

* Degradation of component

Volvo themselves haveannounced that and emissions control component used in certain markets is degrading more quickly than expected.some of the vehicles on the road are known to be emitting nitrogen dioxide.

In order to overcome these issues, Volvo trucks should focus more attention on research and development.