Case Study: Gourmet Jams Inc.
Strawberry Delight
Gourmet Jams Inc. has been in the local Ontario food market for
nearly six years. The company started in 2012 as a home-based
start-up inspired by Nona’s mouth-watering jam recipes.
Stephanie and Adam, a couple from Windsor in their early thirties,
both lost their well-paying jobs in the automotive industry.
Though, both received a substantial severance pay and an
opportunity to go back to school to learn new skills, neither felt
this would...