Question

What are several e-business and e-commerce strategies and applications that should be developed and implemented by many companies today? Explain your reasoning

Answer 1

An Online Audience Micro-Target. Basically, e-commerce is about establishing a "territory": defining and designing a site for reaching a public with a common interest or characteristic. Whatever your product or service, identify the niche markets for your business which you can penetrate with specialized offers online.
Customize. Visitors to the site demand one-of-a-kind experiences that suit their needs and interests. Technology is available to capture the interests and preferences of individual shoppers, even to smaller players, and to generate a product selection and shopping experience led by individualized promotions tailored to them.

Tailor the Target Segments user experience to match. Brand-appropriate site design and well-structured navigation remain key ingredients to attract and bring back an audience. Provide an enticing experience browsing through online platforms. For example, if you want to sell backpacks to college students, use bright colors with a colorful design to evoke a youthful and adventurous feel.

Mobile trade is growing at an annual rate of over 130 per cent. If you lack a reliable mobile trading network, you will experience a dramatic decrease in revenue over the next few years. You need to offer mobile-accessible services such as delivery status, real-time notifications, click-to-call, maps and product information to stay competitive. To accommodate growth, you may need to tap the capabilities of third-party logistics providers (3PLs) to manage a large volume of complex orders. Reverse logistics, the ability to fast and efficiently manage returns and trades, is becoming a crucial differentiator. Same-day delivery and innovative fulfillment networks can be competitive advantages.