In: Economics
1. Consider two companies A and B sharing a market by producing identical goods (or highly substitutable goods). Company A’s marginal cost is MC=20 and company B’s marginal cost is MC=10. Market demand is known to be P=100-0.001Q.
a. The market demand function is given as : P = 100 - 0.001Q
Let Q = QA + QB {QA : Firm A’s Output ; QB : Firm B’s Output}
Thus, P = 100 – 0.001QA – 0.001QB
Given MC(A) = 20 and MC(B) =10
For Firm A
Total Revenue of Firm A: TR(A): P*QA= (100 – 0.001QA – 0.001QB) *QA
= 100QA – 0.001QA2- 0.001QAQB
Marginal Revenue of Firm A: MR(A) = 100 – 0.002QA –0.001QB
At profit maximizing levels : MR(A) = MC(A)
100 – 0.002QA –0.001QB = 20
100 – 20 – 0.001QB = 0.002QA
80 – 0.001QB = 0.002QA
40000 – 0.5QB=QA {Best Response Function of Firm A}
For Firm B
Total Revenue of Firm B: TR(B): P*QB= (100 – 0.001QA – 0.001QB) *QB
= 100QB – 0.001QB2- 0.001QAQB
Marginal Revenue of Firm B: MR(B) = 100 – 0.002QB –0.001QA
At profit maximizing levels: MR(B) = MC(B)
100 – 0.002QB –0.001QA = 10
100 – 10 - 0.001QA = 0.002QB
90 – 0.001QA = 0.002QB
45000 – 0.5QA = QB {Best Response Function of Firm B}
Using the value of QB in the best response function of Firm A we get QA. Then using the value of QA in the best response function of Firm B we get QB.
QA = 40000 – 0.5QB
QA = 40000 – 0.5 (45000 – 0.5QA)
QA = 40000 – 22500 + 0.25QA
0.75QA = 17500
QA = 17500/0.75
QA = 23333.33
Since QB = 45000 – 0.5QA
QB = 45000 – 0.5(23333.33)
QB = 45000 – 11666.66
QB= 33333.33
b. The Market price be : P = 100 – 0.001QA – 0.001QB
P = 100 – 0.001(23333.33) – 0.001(33333.33)
P = 100 – 23.33 – 33.33
P = 43.34
c. Total Revenue for Firm A and B :
Total Revenue: TR(A) = 100QA – 0.001QA2- 0.001QAQB
= 100(23333.33) – 0.001(23333.33)2 – 0.001 * 23333.33 *33333.33
= 2333333 – 544444.28 – 777777.58
= 1011111.14
Total Revenue: TR(B) = 100QB – 0.001QB2- 0.001QAQB
= 100(33333.33) – 0.001(33333.33)2 – 0.001*23333.33*33333.33
= 3333333 – 1111110.8 – 777777.58
= 1444444.62
d. Total Cost of Firm A : TC(A) = 20QA = 20 * 23333.33 = 466666.6
Total Cost of Firm B : TC(B) = 10QB = 10 *33333.33 = 333333.3
Profits for Firm A = TR(A) – TC(A) = 1011111.14 - 466666.6 = 544444.54
Profits for Firm B = TR(B) – TC(B) = 1444444.62 - 333333.3 = 1111111.32
e. If the firms collude then market demand be : P = 100 – 0.001Q
TR = P*Q = (100 – 0.001Q)Q = 100Q – 0.001Q2
MR = 100 – 0.002Q
Given MC = 10, at the profit maximizing level: MR = MC
100 – 0.002Q = 10
90 =0.002Q
90/0.002 = Q
45000 = Q
Thus each firm produces Q/2 = 45000/2 = 22500 units