Question

Think about how previous generations made purchase decisions. Now mentally compare that to your generation or even the one following you. How have digital and social media affected problem recognition and search?

Answer 1

Previous Generations used to make purchase decisions on the basis of their wants and needs and availability of resources.

The good image of brand or product can guide the consumer to make decision on their purchases. When consumer’s friend or relative on social media shares or advocates services or products on their social media, it influences brand attitude and influences their decision-making.

Digital Marketing is a big influence on the consumer’s purchasing. The consumer behavior has always been a hot marketing topic, due to the fact that knowing how consumer’s buying decisions helps companies to improve their marketing strategies and be more successful in the market. Fashion is now driven by influences on social media have great influence on consumer’s purchasing decisions. According to the survey results, the influence of social media on information and evaluation of alternative stages are higher in consumer’s purchase decision making process.

Social Media is affected Problem Recognition and Search:-

The stages of decision-making which are problem recognition, information search, alternative evaluation, purchase decision and post-purchase behavior. Social media have great impact on need recognition and information searches. They provide instant contant which are related to the product or consumer’s preference.