Question

Go into any retailer and find a winner, traffic builder, loser, and sleeper. Distribution channels

Answer 1

We can take the retailer of electrical products in this process winner will those retailer which have strong ability to convert walking customers , customers who asking for specific brand but retailer easily convert to that brand which he dealing. Such retailer always active and strong communication skills, easily understand the customers mindset and talented in customer relationship management. Such retailer always work like winner. Winner always alert to adapt the new technology and always minimize the operational expenses.

Traffic builder retailer one who work on promotional and advertising activities and believe that customers will attract on campaign and attractive offers. Promotion, advertising , window dressing and display work increase the customers football. In this process target products are frequent purchasing by household and are much expensive.

Loser who has not much ability to convince the customers and planning are not towards the customers mindset.

Sleeper are always maximize the margin mix , give quick movers shelf space and delist slow movers and marginal product.