Question

Puffery refers to exaggerated claims of a product's superiority or the use of subjective or vague statements that may not be literally true. A company might advertise the "best system on the market" or claim that their product is the "most effective." Exaggeration in ads is not new. Consumers seem to accept advertisers' tendencies to stretch the truth in their efforts to make their products unique and to get consumers to buy them. Using "puffery" does raise ethical concerns, however. Where is the line between claims that attract attention and those that provide implied guarantees? Do you think advertisers are deliberately making misleading statements? What are your thoughts on this? Can you give some examples of "puffery" that you have seen used

Answer 1

Advertisers now a days create false advertisement to attract more and more customers towards their products. This has very widely increased as things are getting digital. Usage of digital media such as YouTube and other mediums have enabled organisations to easily focus on creating false statements as well as the stories and advertisements by using puffery.
Definitely advertisers deliberately make false advertisements and claim wrong description of there products. These misleading statements attract large number of customers for buying the products. This should be stopped as every company has a social responsibility of creating through advertisements of their products. It is totally unethical.

Duracell tagline last even longer was challenged by an American resident as the batteries did not last longer than the usual alkaline batteries but priced at a higher segment.
Another example is Nivea bio slim complex which plane that regular use significantly reduces the body size, had to pay $900,000 in 2001 as a part of a settlement for misleading ads as well as to stop the production of buy a slim complex.