Question

In: Finance

Lamar Advertising is considering investing in a project that requires an after-tax initial investment of $128...

Lamar Advertising is considering investing in a project that requires an after-tax initial investment of $128 million and is expected to produce after-tax cash inflows of $29 million in advertising revenue for each of the next five years. The firm's cost of capital is 11%. Based on this information, the NPV of the project is _________ million and the firm should _________ the project

$12.2; accept

-$12.2; reject

$20.8; accept

-$20.8; reject

Solutions

Expert Solution

Solution :

The NPV of the project is - $ 20.8 Million.

Since the NPV is negative, the firm should reject the project.

Thus the solution is Option 4 i.e., - $ 20.8 ; reject

Please find the attached screenshot of the excel sheet containing the detailed calculation for the solution.


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