Question

Four questions as below: Investigate and categorize the marketing arena for Dove and its competitors.

Answer 1

Dove has been a good brand name in the female cosmetic Industries. Dove has been directly focusing on the female products rather than focusing on the men products. Buy this specific set focus on the female cosmetic dove has been generating its image of a quality brand among women. By focusing on the looks and Advertising better looks as an ethical and better implementation for the society, dove is creating its market and focusing on women to raise their self esteem to the fullest level by using their products.

Dove has been facing use competition in the market as a different brands such as Olay and Nivea I also competing in the same market and providing very similar products. While dove is directly focusing on the female oriented market olay is also strategizing itself as a female oriented market capturing unit. Dove has created its own brand identity among its customers by advertising themselves as a superior brand. Advertisement directly focuses on creating whiter skin for women which is very well known for higher standards in the living society.

Price point all the dove bar is also a major concern for its competitors as price of the bar is very correct according to the society. Dove has been clearly focusing on shampoos as well as so bar and they have created a specific brand identity of the same products produced by the company. Does a specific brand identity create and competitive advantage over its competitors and provide an ethical support toward the overall structure of town.

By implementing the porter's five forces analysis method into the dove's structure. We can easily analyse the overall effect of the competitive advantage of the over its competitors.

• Buyer power

Dove has been focusing on the strategy for providing the product to a customer in each and every store across the specific region they deliver the product. The products can be found in any retail store as well as supermarket and price is very acceptable for a customer to buy a quality product.

• Rivalry

Most of the Rivals of the company are directly copying the concepts and providing very similar products. Does company branding identity create an advantage over its state in the current market as it have a specific identity which cannot be copied by any other brand.

• Threat of new entrants

Dum is very less affected by the threat of new entrants as it have it original identity in the market and which directly differentiate itself from the competitors. Different advertisement strategy of dove provides an additional support to the company is overall identity and reduces the overall threat of new entrants in the market.

• Supplier bargaining

As the customer has a high brand value suppliers also been better profits from the companies manufacture. As the suppliers have a better profit from dove, the overall applying bargaining is reduced as the suppliers are already getting the effective revenue and profit from dove.

Exchange market by finding it services to the main sector also. My having a product range which directly addresses men skin care could be very beneficial for dove. Bye in your marketing strategies in the developing countries and provision of a standard product range is could be very beneficial for dark to create a new market for their products. Constant innovation as well as research and development could also provide a market advantage for dubbed in the specific market.