Question

b) Company CC is a manufacturing company that produced automotive parts for local market. Recently, the top management of the Company CC intended to market their products for global markets. Thus, they will form a group to handle this project. The team will engage some important task such as planning, market entry strategies and designing global products for automotive industries. Discuss on how to make the team effective and the marketing features to market the products globally.

Answer 1

The company CC had been producing automotive parts for local market but inorder to market their product for global market they need to change their marketing strategies and also the overall design of the product to aesthetically please more global audience.The quality of the automotive parts should also be higher because there are many competitions for selling the part since there will be many other companies selling the same part.

The team formed was given important task such as planing,market entry strategies and designing global product since these task play an pivotal role in production of the part.Inorder for the team to be more effective there are different strategies to achieve this such as

• Since there is a larger objective for the company to globalize their product each of the team members should be well aware of the greater objective.if the team members are not aware of the company trying to globalize the product they will try to design according to the local market.Hence the first step for the team to be more effective is to make every team member aware of the objective.
• In every company there would be a role hierarchy and the lower most employees will not be able to communicate with the top most employees or the top management of the company hence if any team members have any great idea they wont be able to communicate with the top management the team members should be allowed to communicate with the top management without any medium hence the productivity could be increased.
• The team members should work well with each other which will increase the efficiency and productivity.hence the team leader should make sure that rather than just looking at the working of the team a leader has the responsibility to insure the team members are working well with each other.
• Inorder to improve the relationship among the team members the company should give recreational activities regularly.this will improve the relation among employees and also build a strong relationship among the company and the employees.

Inorder to market the product globally thier marketing strategies should be changed completely.while marketing the product globally the leader of the company should have the experience of marketing the product globally hence the company should appoint a CEO who has experience of selling product globally.some of the marketing features to market the product globally are:-

Customer satisfaction-The company has to give a great importance for the satisfaction of the customer hence while marketing the product globally the company should follow up their reviews of their product from the customers since the recommendation from the customer is a free method of marketing the product and people consider the customers who bought the product more than any other advertisement.

In a marketing system the company should focus in the combination of product,price,place and the promotion of the product.Different places will have different promotional methods.Some regions may look for the quality of the product and in some places the customers are concentrating of cost effective and cheap products hence the team should look for marketing strategies for different regions.

Advertisement:advertisement plays an important role in marketing the products globally.The company should invest heavily on the advertisement during the initial stage of entering the global market.since the customers should be aware of the products there are many advertising strategies in this century which are cost effective such as advertising in different television channels and all.

Inorder to gain the trust of the customers the company should also set up a non commercial organization which are helping the people this would increase the trust of the customers.