Question

Can you share with me an abstract of the alcohol advertising case study.

Answer 1

The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: systematic review of prospective cohort studies has been used as the case study done by
Lesley A Smith and David R Foxcroft

The study talks about the effect of alcohol portrays and advertising on the Behaviour of young people with regards to drinking.
It focused on the evaluation of relationship of exposure to alcohol advertising and the way subsequent drinking Behaviour is portrayed. It is a strategic systematic review of longitudinal study. It was identified in the year 2006 and it focused on the searches of electronic databases which did not have any date restrictions. The studies make use of evaluated exposure for advertising and marketing. The alcohol portrays and drinking follows up the review of young people. The result focuses on 13,000 young people who are in the age group of 10 to 26 years old. The studies evaluate the different range of alcohol advertisement and marketing exposures in print and broadcast media. The studies show measurement of TV and music video viewing. The measured   
Behaviour of drinking makes use of different outcome measures and it takes into account various attributes and the effect of advertising