In: Operations Management
Can you share with me an abstract of the alcohol advertising case study.
The effect of alcohol advertising, marketing and
portrayal on drinking behaviour in young people: systematic review
of prospective cohort studies has been used as the case
study done by
Lesley A Smith and David R Foxcroft
The study talks about the effect of alcohol portrays and
advertising on the Behaviour of young people with regards to
drinking.
It focused on the evaluation of relationship of exposure to alcohol
advertising and the way subsequent drinking Behaviour is portrayed.
It is a strategic systematic review of longitudinal study. It was
identified in the year 2006 and it focused on the searches of
electronic databases which did not have any date restrictions. The
studies make use of evaluated exposure for advertising and
marketing. The alcohol portrays and drinking follows up the review
of young people. The result focuses on 13,000 young people who are
in the age group of 10 to 26 years old. The studies evaluate the
different range of alcohol advertisement and marketing exposures in
print and broadcast media. The studies show measurement of TV and
music video viewing. The measured
Behaviour of drinking makes use of different outcome measures and
it takes into account various attributes and the effect of
advertising