Question

The ROME builds upon the BEAR and asks students to assess the import and export prospects for MES-Sim regarding the target market. The critical issue here is whether MES-Sim can effectively conduct international trade activities with the target market as a new base of operations? Therefore, the ROME builds on the BEAR and requires a significant amount of analysis to develop recommendations.

Answer 1

MES-Sim corporation is the most awaited video game system. Rome is the country where most of the video game systems are produced. The country is strategizing to expand its market in countries like Japan, India, Spain etc. The team requires to develop an international market entry strategies for the system. Transportation, infrastructure, methods of imports and exports, telecommunications, etc., are some of the major points to be looked after while entering the international markets.
Analysis of the international and overseas market before expansion of the product is the essential element. Transportation and telecommunications are to be taken care of. The corporation needs to analyse the opportunities for trading in the international market. Telecommunications is the most important point for import and export of the system. The corporation has to deal with the issues, such as, what method and process to be followed while trading the product. Packaging, branding and handling of such products is to be appropriate while trading over seas. Software development and updating the technology used is important to be done for remaining in the market.
Expanding the market and entering the international market with most awaited gaming system becomes difficult for the corporation, to meet the expectations of the traders as well as consumers. It’s better to analyse the market situations and the opportunities for the product in the international trade before launching the product.