Question

Performance Measures

Suppose a company at which executives were rewarded for meeting performance targets based only on profits and stock price switches to a balanced scorecard that adds measures for customer satisfaction, employee engagement, employee diversity, and ethical conduct to performance targets/control system. How would you expect executives’ performance to change in response to the new control system? How would you expect the company’s performance to change?

Market Controls

Google offers Google Apps, such as G-mail, Google Calendar, and Docs & Spreadsheets as collaboration tools for employees. Describe how the company could use market controls to determine whether Google employees use these software programs or competing software (e.g., Word and Excel). Use chapter concepts and terms to defend your position.

Answer in 7-10 sentences. For each website you visit to find information, if you use that information be sure to put it in your own words and include that website as a reference in APA format.

Answer 1

Suppose a company at which executives were rewarded for meeting performance targets based only on profits and stock price switches to a balanced scorecard that adds measures for customer satisfaction, employee engagement, employee diversity, and ethical conduct to performance targets/control system. How would you expect executives’ performance to change in response to the new control system? How would you expect the company’s performance to change?

In this instance you could expect the same to hold true as Peter Drucker's word - “what gets measured gets done”.However if the executives’ performance to change in response to the new control system the company's board of directors need to set some specific set of standards in four areas of the  balanced scorecard such as  customer satisfaction, employee engagement, employee diversity, and ethical conduct to performance targets/control system and also hold managers accountable in order to meet those standards. As long as there will be a trickle down effects from the executive, the performance of the company should increase in all the areas being monitored. The only disadvantage in this new system may occur is if achieving goals in one area will block the achievement of the objectives in another area.

Google offers Google Apps, such as G-mail, Google Calendar, and Docs & Spreadsheets as collaboration tools for employees. Describe how the company could use market controls to determine whether Google employees use these software programs or competing software (e.g., Word and Excel).

The market control includes the usage of economic forces also the pricing mechanism of the organization in order to regulate the performance. In order to have the successful expansion of the Google company and it different Apps they should use marketing control. These controls will develop the marketing plans so it will be successful in attracting the new customer and also it determines Google employees use these software programs by them self ompared to other competing software.Google could uses huge amount of the documents which is prepared in each application as a part of the marketing control at the individual level. Google could compare their profitability and their stock price with the profitability as well as the stock price of the Microsoft.