List traditional forms of direct marketing used in the hospitality industry.

Expert Solution

The traditional forms of direct marketing used in the hospitality industry are direct-mail marketing, telephone marketing, and kiosk marketing.

• Direct-Mail Marketing: Involves sending an offer, announcement, reminder, or other item to a person at a particular address

• Telephone Marketing: Involves using the telephone to sell directly to consumers and business customers

• Kiosk Marketing: As consumers have become more and more comfortable with computer and digital technologies, many companies are expanding their placement of kiosks and have even started adding advanced vending machines in stores, airports, and other locations

• Interactive TV (iTV): Lets viewers interact with television programming and advertising using their remote controls. iTV gives marketers an opportunity to reach targeted audiences in an interactive, more involving way.

Junaid answered 10 months ago

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