In: Operations Management
For Cost Markup Pricing describe the following:
A brief description of how to perform the estimate.
Relative accuracy of the results.
When this approach would be most appropriate to use.
Cost markup pricing is a technique which is used to calculate the estimate/ Sales Price based on the current cost/ Cost Price and the markup value. Markup value is defined as the profit % over a cost price to have a better sale.
Let's take an example for the same:
A is a vegetable seller. He gets an order to deliver 20 vegetables, which he gets from the supermarket at the rate of $2 each. He is also asked to deliver a pack of fruits which costs him $10 from the supermarket along with that. The delivery cost to deliver the vegetables is $10. He wants to earn 10% markup for the goods that he sell, what should he charge the person?
For this, we need to first calculate the cost price for this scenario
C.P = $((20*2)+10+10)
= $60
Expected markup = 10%
= 10% of $60
= $6
Hence he should sell the stuff at a selling price of $66 to earn the desired markup.
Markup pricing is a good way to calculate prices, but it usually fails when there is an indirect cost attached to the product. Let's says taxes. Markup is basically the difference b/w selling price and cost price, and it does not takes into account indirect costs. Hence it's accuracy dips when indirect costs are also available as a factor.