Question

Question 3 20 Marks FMCG company finds that its brand of laundry detergent is losing market share, so it decides to “frozen” the product. One strategy is to maintain the current detergent formula but repackage the product. The other strategy involves a complete reformulation of the product in a way that will appeal to environmentally conscious consumers. The company pursue one strategy or the other but not both. Cash flow flows from each proposal appear below, but the company discounts each cash flows at 13%.

Year Repackage Reformulate
0 -3,000,000.00 -25,000,000.00
1 200,000,000.00 10,000,000.00
2 1,250,000.00 9,000,000.00
3 500,000.00 7,000,000.00
4 250,000.00 4,000,000.00
5 250,000.00 3,500,000.00

Required:
3.1.Rank these investments based on their NPVs.
3.2.Rank these investments based on their IRRs.
3.3.Rank these investments based on their PIs.
3.4.Draw NPV profiles for the two projects on the same set of axes and discuss these profiles.
3.5.Do these investment rankings yield mixed signals?
3.6.Calculate the IRR of the incremental project. Reconcile your answer to this question with those
from parts (3.1) and (3.2).

Answer 1