Question

Why should a company focus on mobile business to stay competitive?

Answer 1

Competition has become evident in every business. In terms of the local competition, value chain analysis is essential because the Value chain analysis helps in scanning the environment better in terms of determining the strategic choices to purchase some activities from outside suppliers based on the support activities. In addition, the value chain analysis also needs to be undertaken in order to ensure ways in which resources and competencies could add more value to our business functions. Therefore, value-chain analysis help a firm gain competitive advantage. On the other side, when it comes to the International market, an increase in competition could be especially attributed to the advent of Globalization. It has helped the Companies go global due to the cheaper cost of production at the emerging markets rather than continuing to operate in a saturated market with no potentialities of growth and income. This saturation is in turn giving a want to expand geographically to the markets where the demand potential still exists. Also, in a case where the Company is under extreme pressure from the competitors in the local market, it only makes more sense to resort for other emerging markets globally and hence it is a significant factor driving international competition.

Therefore, owing to the intense competition and with more Companies embracing to Globalization, a Company may focus on mobile business because the growth of Firms in today’s era is highly subjected to the available of information in the market. Internet has helped in revolutionizing the entire concept of ‘Business’. Mobile phones are handy and easily accessible by various players in the market, including the key stakeholders. The available of information and execution of business activities are all done with the press of buttons. In this regard, mobile phones indeed play an important role. The trend of using mobile phones will nowhere cease in near future, rather, growth potential is expected furthermore owing to the competition. Hence, a Company should focus on Mobile business to certainly stay competitive in the Industry.