There is no right or wrong answer. I
have put together my thoughts below to show you the direction.
Please add your thoughts around what I have written below and
create an answer of desired length.
Despite finance world fully
understanding the importance of cash flows, traditionally finance
managers have and probably will continue to focus on reported
earnings rather than investment's cash flow consequences. The basic
reasons being shown below
- Earnings after tax, or net income
is what belongs to the shareholders. They are keenly interest in
watching reported earnings because this is the residual earnings
that belong to them. Managers, acting in line with what
shareholders want, therefore place a high degree of importance to
reported earnings. They believe that's what will keep shareholders
happy.
- At times, valuation of the firm or
equity is linked to the earnings. Relative valuation based on P/E
multiplies a factor to the EPS (or earnings) of the company and
derive the valuation. Needless to say, reported earnings take prime
importance for the managers because valuation of the firm is
dependent on the same.
- At times, compensation of the
managers are linked to profits or net income generated by the firm.
Hence, they automatically gets an incentive to focus on the profits
or reported income rather than the cash flows.
- Many a times, creditworthiness of
the firm is judged by the suppliers, creditors, lenders. A higher
reported earning on the income statement adds to the
creditworthiness of the firm. Needless to say, managers pay special
attention to reported earnings.
Hence, managers tend to focus on the
impact that an investment will have on reported earnings rather
than on the investment’s cash flow consequences.