SCENARIO. You are a CRM consultant that has been hired to assist in implementing CRM strategies...

SCENARIO. You are a CRM consultant that has been hired to assist in implementing CRM strategies for a charter school located in San Benito, Texas. The charter school has identified more competition. Also, many of the faculty and staff are reluctant to the changes towards the implementation.

DIRECTIONS. Provide a 400 word count explanation of how you would implement the CRM strategy into this scenario. You will provide at least ONE external source that SUPPORTS your implementation strategy.

Solutions

Expert Solution

The CRM strategy in this case will be based on winning more customers than the competitors. Also the CRM strategy will aim at aligning the employees to facilitate the CRM strategy. The CRM strategy will revolve around the following:

Determining a distinctive value proposition: This will establish the focus of the CRM strategy, the type of consumers that the school wants to aim at. Customers who have potential to get profit for the school must be prioritized at.
Communication must be tailored to the value proposition: The brand communication must have an emotional context so that it can tap the emotional note with the consumers
Usage of trade-offs to enhance customer service strategy: The CRM strategy value proposition can be enhanced if there are trade-offs between the buyer and seller. This step also leads to the alignment of the employees of the school towards the CRM strategy. Thus, this step is very critical.
Check the customer fit of the strategy: Relationship marketing can be used to deepen the customer fit of the CRM strategy
Enhance value of CRM strategy by incorporating data driven CRM: Data driven CRM helps in maintaining the consistency of the CRM strategy over time. This is one of the features of a good CRM strategy.

https://www.superoffice.com/blog/7-tips-to-a-successful-implementation-of-your-new-crm-system-2/

keosha answered 2 months ago

Next > < Previous

Related Solutions

You are working as a consultant and have been hired by a company to assist in...

You are working as a consultant and have been hired by a company to assist in creating a company Code of Ethics in order to attract and retain more customers to your products and to prove the company’s ethical conduct & practices. This smaller, private company sells footwear for the Canadian and American marketplaces. The company has made the decision to do business with a supplier in Brazil. The initial product quality has been very good, and the delivery of...

Scenario: You are a CRM consultant for marketing and CSR agency in Dallas. You've been brought...

Scenario: You are a CRM consultant for marketing and CSR agency in Dallas. You've been brought in to discuss the use of Key Account Management (KAM) to several Limited Liability Corporations (LLC). Directions: Provide a submission describing KAM and the strategies companies can use. Criteria: 500 word count Provide 2 external sources of companies using KAM as a CRM strategy Explain some of the strategies and benefits

You have been hired as a project management consultant to assist the Acme Company in evaluating...

You have been hired as a project management consultant to assist the Acme Company in evaluating two different project proposals they are considering. Proposal A calls for the construction of a new plant which will require three years to complete and will have much greater capacity than the old plant. Because the plant will have to be built on the current site, the old plant will have to be razed. Proposal B involves the renovation of this plant. This renovation...

You have been hired as a project management consultant to assist the Acme Company in evaluating...

You are a CRM consultant hired by LACK'S furniture Inc. Although they are successful,... DIRECTIONS: You...

You are a CRM consultant hired by LACK'S furniture Inc. Although they are successful,... DIRECTIONS: You are a CRM consultant hired by LACK'S furniture Inc. Although they are successful, they lack a CRM system to integrate there individual departments and stores. Five Satges: 1. Develop the CRM strategy 2. Build the CRM project foundations 3. Needs specification and partner selection 4. Project implementation 5. Performance evaluation Select two of the five phases. Explain the importance of these two phases and...

Scenario You have been hired as a financial consultant by Stark Enterprise Ltd. which is a...

Scenario You have been hired as a financial consultant by Stark Enterprise Ltd. which is a publicly listed company. Stark Enterprise Ltd. intends to raise additional funds to expand operation overseas, a vision the CEO Mr. Tony Stark is very keen to pursue. The CFO Mr. Phil Coulson suggested that Stark Enterprise issue share options that will convert to a new class of ordinary shares later. Tony Stark is not confident that issuing share options would be the best strategy...

You are a consultant who has been hired to advise the manager of an international HRM...

You are a consultant who has been hired to advise the manager of an international HRM function, (based in London), that is considering setting up a new office in either Beijing, China or South Africa. You find out that the firm has been keen to expand its operations into emerging markets, but has little experience of foreign subsidiaries, and how to staff them. The manager tasked with developing the strategy has no international experience. Advise the company about the issues...

You are a consultant who has been hired to evaluate a new product line for Markum...

You are a consultant who has been hired to evaluate a new product line for Markum Enterprises. The upfront investment required to launch the product line is $7 million. The product will generate free cash flow of $0.70 million the first year, and this free cash flow is expected to grow at a rate of 6% per year. Markum has an equity cost of capital of 11.9%, a debt cost of capital of 6.37%, and a tax rate of 42%....

18.3 You are a consultant who has been hired to evaluate a new product line for...

18.3 You are a consultant who has been hired to evaluate a new product line for Markum Enterprises. The upfront investment required to launch the product line is $12 million. The product will generate free cash flow of $0.70 million the first year, and this free cash flow is expected to grow at a rate of 3% per year. Markum has an equity cost of capital of 11.4% , a debt cost of capital of 8.63% , and a tax...

Suppose you have been hired as a security consultant in a large organisation ABC.org, which has...

Suppose you have been hired as a security consultant in a large organisation ABC.org, which has offices in three different countries: New Zealand, the USA, and the UK. This organisation wishes to use a VPN (Virtual Private Network) for internal employees. This organisation has decided to use IPSec-powered VPN. This organisation also uses NAT (Network Address Translation) and multiple network firewalls. Question: Please explain how the IPSec gateway, NAT router, and personal firewall must be arranged to provide efficient and...

Subjects