Question

SCENARIO. You are a CRM consultant that has been hired to assist in implementing CRM strategies for a charter school located in San Benito, Texas. The charter school has identified more competition. Also, many of the faculty and staff are reluctant to the changes towards the implementation.

DIRECTIONS. Provide a 400 word count explanation of how you would implement the CRM strategy into this scenario. You will provide at least ONE external source that SUPPORTS your implementation strategy.

Answer 1

The CRM strategy in this case will be based on winning more customers than the competitors. Also the CRM strategy will aim at aligning the employees to facilitate the CRM strategy. The CRM strategy will revolve around the following:

• Determining a distinctive value proposition: This will establish the focus of the CRM strategy, the type of consumers that the school wants to aim at. Customers who have potential to get profit for the school must be prioritized at.
• Communication must be tailored to the value proposition: The brand communication must have an emotional context so that it can tap the emotional note with the consumers
• Usage of trade-offs to enhance customer service strategy: The CRM strategy value proposition can be enhanced if there are trade-offs between the buyer and seller. This step also leads to the alignment of the employees of the school towards the CRM strategy. Thus, this step is very critical.
• Check the customer fit of the strategy: Relationship marketing can be used to deepen the customer fit of the CRM strategy
• Enhance value of CRM strategy by incorporating data driven CRM: Data driven CRM helps in maintaining the consistency of the CRM strategy over time. This is one of the features of a good CRM strategy.

https://www.superoffice.com/blog/7-tips-to-a-successful-implementation-of-your-new-crm-system-2/