Question

T. J. Baxter Corp frequently mentions their philanthropic efforts tied to the purchase of their products. Baxter is engaging:

A.            Events Sales Promotion.

                B.            Public Relations.

                C.            Cause Related Marketing.

                D.            Transactional Marketing.

Frederich Marshall Ltd, a Toronto based auto parts supplier has been having difficulty sourcing sheathing couplers to produce wiring harnesses for after-market customers. These interruptions are considered problems with _____________________:

                A.            Physical Distribution.

                B.            Supply Chain Management.

                C.            Inbound Logistics.

                D.            Wholesaler inversion.

Forecasting is enhanced using examples of how the present day market situation will / might evolve over a particular period of time. Raymond Corporation has used these studies / research techniques to develop new products. Raymond Corporation uses these _____________________ with great effectiveness:

                A.            Delphi forecasts.

                B.            Longitudinal scenarios.

                C.            Cross-sectional scenarios.

                D.            Simulation scenarios.

A significant factor in the marketing of products and services pertains to the “associative” value that is created between the product and the consumer. In a clinical view this is referred to as studies in:

                A.            Interpretive phenomina.

                B.            Filtered perception.

                C.            Predication.

                D.            Semiotics.

Answer 1

T. J. Baxter Corp frequently mentions their philanthropic efforts tied to the purchase of their products. Baxter is engaging:

C. Cause Related Marketing

Frederich Marshall Ltd, a Toronto based auto parts supplier has been having difficulty sourcing sheathing couplers to produce wiring harnesses for after-market customers. These interruptions are considered problems with

B. Supply Chain Management.

Forecasting is enhanced using examples of how the present day market situation will / might evolve over a particular period of time. Raymond Corporation has used these studies / research techniques to develop new products. Raymond Corporation uses these _____________________ with great effectiveness:

D. Simulation scenarios.

A significant factor in the marketing of products and services pertains to the “associative” value that is created between the product and the consumer. In a clinical view this is referred to as studies in:

C. Predication