Question

In a rapidly changing world, nothing is changing as fast as retailing. Technology has almost made stores obsolete. Retailers must understand the complete marketing framework and mix. The old adage "plan your work and work your plan" applies to the development of marketing plans, especially in the pursuit of company-wide understanding, excitement and collaboration. The marketer's most challenging problem is not being more creative than competitors; rather, the most challenging problem is to get over the internal hurdles within a company's culture and politics in order to adopt a superior marketing plan. Describe the retail process. How can a marketer overcome internal hurdles that prevent the adoption of a superior marketing plan?

Answer 1

Answer:

Retail involves the sale of goods from a single point (malls, markets, department stores etc) directly to the consumer in small quantities for his end use. The retailers purchase goods in bulk quantities (huge numbers) to be sold to the end-users either directly from the manufacturers or through a wholesaler

A retailer comes at the end of the supply chain who sells the products in small quantities to the end users as per their requirement and need.

The end user goes to the retailer to buy the goods (products) in small quantities to satisfy his needs and demands. The complete process is also called as Shopping.

The retail supply chain consists of manufacturers, wholesalers, retailers and the consumer. The wholesaler is directly connected to the manufacturer, while the retailer is connected to the wholesaler, and not to the manufacture

The marketer should make sure that marketing and management teams understand exactly what marketing team planned and how it will help them achieve their goals.

Once you’ve educated everyone at the company on marketing plan and established a framework for its system & focus on content.