Abby: Firstly, I’d like to welcome everyone to this very important strategy meeting. As you should...

Abby:

Firstly, I’d like to welcome everyone to this very important strategy meeting. As you should know, the purpose of today’s meeting is to agree a clear direction for our continued growth. We are faced with a number of growth choices. Bianca, could you please outline the first option?

Bianca:

Certainly – the first option is to expand the product range of our pretzels – to introduce different flavor pretzels and in various size packaging. This appears to be a suitable direction when you consider the chip/crisp market. There has been a significant increase in chip/crisp flavors in recent years. This means that consumers clearly like variety.

Corey:         

I can understand your point, but my concern is the limited size of the pretzel market, whereas the chip market is huge. I mean, if you bring out, say ham and cheese flavored chips, then even with a small market share, you will probably still do all right. But you can’t do the same thing in the pretzel market – because you’ll simply end up with a small share of a small market, which would simply not be viable.

David:            

I’ll have to agree. That’s why I think that we should be looking to leverage our brand into other product categories. What about ‘Presto Nuts’ or “Presto Crackers’ or even “Presto Chips”? This strategy makes a lot of sense as our own market research shows that ‘Presto’ is becoming a strong brand.

Ellie:               

Yes sure, the brand has value, but it’s clearly associated with pretzels in the mind of the consumer. Our research also says that the brand owns the pretzel market. When consumers think pretzels, they think Presto. I would be very concerned that leveraging the brand into other product categories would dilute the value of the brand.

Fiona:

I share the same concerns as Ellie. And also remember that we initially chose the name ‘Presto’ because it sounded good with pretzels – you know ‘Presto Pretzels’. For me, ‘Presto Nuts’ or “Presto Crackers’ doesn’t have the same impact. But David did highlight some attractive markets – maybe we should consider entering those product categories, but under a different brand?

Graham:

Actually, I have been thinking about that. We already have the capabilities in the production of snack food and we also have established relationships with the key retailers. It would make sense to look at nuts or snack biscuits. And if we don’t want to use the Presto brand, we could simply name it something else.

Heath:

That might work. But it’s taken us a long time to build the Presto brand. I’m not sure whether there are enough marketing funds available to support the building of another brand.

Isabella:

Plus there is no guarantee that our existing retailers are looking for another nut, cracker, or chip brand to sell in their stores. Part of the reason we were successful in getting into retailers was that there wasn’t a lot of other pretzel manufacturers that could supply nationally in the quantities required.

Jade:

That was true in the beginning. But we’ve done a lot to grow the pretzel market in Australia. Therefore, it’s only a matter of time before we have a lot more competition in this market. That’s why I’m proposing that we introduce another pretzel brand to compete against Presto. I think that would dissuade some competitors from entering the market (if they think it’s too competitive).

Kevin:

That’s a good idea, but we also run the risk of cannibalization, where the new brand simply steals the sales from Presto. We could end up doing twice the work for the same sales result.

Luke:

And another concern is that a second brand might signal to potential competitors that this is becoming an attractive market (because new players are entering it). So there’s a chance that instead of reducing competition, this approach might actually increase it.

QUESTIONS

1. Classify the major viewpoints above, into the categories of:

  • Line extensions ( i want names from above)
  • Brand extensions ( i want names from above)
  • Multi-brands ( i want names from above)
  • New brands ( i want names from above)

In: Operations Management

a uniform 163 kg, 6m beam is held at rest by a vertical post s=2 m...

a uniform 163 kg, 6m beam is held at rest by a vertical post s=2 m from its right end, and a vertical cable attached to its right end. A 92 kg man stands at the left end of the beam, d= 4m from the post.

a. create a complete FBD for the beam.

b. if we choose the piont where the post contacts the beam as axis for the purpose of calculating torques acting on the beam, which one of the forces in your FBD will generate no torque at all? Explain.

c. Identify the forces in your FBD that generate clockwise torques about this axis:

d. write a N2L expression relating the torques acting on the beam, only using symbols and assuming the beam is in quilibrium.

e. solve our N2L expression and calculate the tension in the cable.

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What is the importance of salt concentrations during the DNA extraction protocol?

What is the importance of salt concentrations during the DNA extraction protocol?

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What advantages do markets offer when viewed as selection devices for the evolution of an economy?...

What advantages do markets offer when viewed as selection devices for the evolution of an economy? (Beinhocker Chapter 13)

In: Economics

Auditors should use emphasis of a matter paragraphs to draw attention to the fact that a...

Auditors should use emphasis of a matter paragraphs to draw attention to the fact that a required disclosure has been omitted from the financial statements. True or False?

In: Accounting

Can electromagnetic waves be polarized so that the electric field vector is in the same direction...

Can electromagnetic waves be polarized so that the electric field vector is in the same direction as the direction of the propagation? Will rate based on correctness and explanation! Would appreciate any help!!

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Respond to the following in a minimum of 175 words: Discuss the limitations of GDP as...

Respond to the following in a minimum of 175 words:

Discuss the limitations of GDP as a measurement tool.

In: Economics

A 10 ohm resistor, 15 mH inductor, and a battery of emf 50.0 V are connected...

A 10 ohm resistor, 15 mH inductor, and a battery of emf 50.0 V are connected in series through a switch; S. (a) When is the current in the circuit zero? (b) When is the current in the circuit maximum? For both (a) & (b), is it immediately after the switch is closed or long time after the switch is closed? (c) What is the maximum current? (d) What is the time constant of the circuit?

In: Physics

What types of political, economic, and competitive challenges does MTV Networks International face by operating worldwide?

What types of political, economic, and competitive challenges does MTV Networks International face by operating worldwide?

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Allegiant Airlines charges a mean base fare of $89. In addition, the airline charges for making a reservation on its website, checking bags, and inflight beverages. These additional charges average $35 per passenger. Suppose a random sample of 80 passengers is taken to determine the total cost of their flight on Allegiant Airlines. The population standard deviation of total flight cost is known to be $38. Use z-table.

b. What is the probability the sample mean will be within $10 of the population mean cost per flight (to 4 decimals)?

c. What is the probability the sample mean will be within $5 of the population mean cost per flight (to 4 decimals)?

In: Math

1. Myasthenia Gravis is an autoimmune disease where antibodies slowly destroy the acetylcholine receptors on skeletal...

1. Myasthenia Gravis is an autoimmune disease where antibodies slowly destroy the acetylcholine receptors on skeletal muscle cells. Which of the following would you expect in patients with Myasthenia Gravis?

A. Increased ability to transmit action potentials to the axon terminus

B. Decreased ability to transmit action potentials to the axon terminus

C. Decreased ability to contract muscles and muscle weakness

D. Increased ability to contract muscles and increased muscle strength

2. Concentrations of blood hormone levels are regulated by all except

A. Rate of clearance/removal from the brain

B. Rate of secretion by endocrine gland

C. Rate of clearance/removal from blood

D. Degradation by enzymes in the blood

3. Peptide hormones are cleaved in a 3 step process. Which statement accurately depicts this cleavage process?

A. Preprohormone are synthesized in the ribosomes --> Preprohormones are cleaved in the rough ER as prohormones --> Prohormones are packaged in vesicles by the Golgi Apparatus and cleaved to form hormones

B. Preprohormone are synthesized in the ribosomes --> Preprohormones are cleaved in the rough ER as prohormones --> Prohormones are packaged in vesicles by the mitochondria and cleaved to form hormones

C. Preprohormone are synthesized in the ribosomes --> Preprohormones are cleaved in the smooth ER as prohormones --> Prohormones are packaged in vesicles by the Golgi Apparatus and cleaved to form hormones

D. Preprohormone are synthesized in the smooth ER --> Preprohormones are cleaved in the ribosomes as prohormones --> Prohormones are packaged in vesicles by the Golgi Apparatus and cleaved to form hormones

In: Anatomy and Physiology

For College Physics. Please type response as it is sometimes difficult to read when a picture...

For College Physics. Please type response as it is sometimes difficult to read when a picture is uploaded. Thank you!

Answer the following:

Describe angular velocity and angular acceleration. In your own words, explain the relationship between linear and angular quantities. In your own words, explain rotational kinetic energy and moment of Inertia.

In: Physics

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In matlab:

Write a Bisection method with a while-loop that finds the root of the function f(x) = e^(−x) −x^2 + 2 between the values of [−5,5]. Write the function f(x) as a function file (a separate .m file). Use the error tolerance level of “tol = 1e-8.” Save the solved root value in the file A4.dat.

In: Computer Science

Balance these equations for reactions occurring in an acidic solution: (a) NO3–  + Zn --> NH4+ +...

Balance these equations for reactions occurring in an acidic solution:

(a) NO3  + Zn --> NH4+ + Zn2+

(b) Cr3+ + BiO3 --> Cr2O72– + Bi3+

(c) I2 + OCl --> IO3  + Cl

(d) Mn2+ + BiO3 --> MnO4 + Bi3+

In: Chemistry

Write a program that prompts the user to enter five test scores and then print the...

Write a program that prompts the user to enter five test scores and then print the average test score to the screen. (Assume that the test scores are decimal numbers). Use the following 5 numbers:     10.5      5.5        20.0      10.0      5.5.

I am having trouble understanding where the 5 values are entered in the program.

The program has been provided:

#include <iostream>
    #include <iomanip>
   
    using namespace std;
    
    int main()
    {
        double testScore1;
        double testScore2;
        double testScore3;
        double testScore4;
        double testScore5;
   
        cout << "Enter test score 1: ";
        cin >> testScore1;
        cout << endl;
   
        cout << "Enter test score 2: ";
        cin >> testScore2;
        cout << endl;
       
        cout << "Enter test score 3: ";
        cin >> testScore3;
        cout << endl;
       
        cout << "Enter test score 4: ";
        cin >> testScore4;
        cout << endl;
       
        cout << "Enter test score 5: ";
        cin >> testScore5;
        cout << endl;
       
        cout << "Average test score: " << (testScore1+testScore2+testScore3+testScore4+testScore5)/5 << endl;
        cout << endl;
   

        // when using Visual Studio, use the system/pause command to display the results of your program
        // system("pause");


        return 0;
    }

In: Computer Science