Supply chain case study ch 16

To Savor or to Groupon?
Mr. Chang, the owner of Enter the Dragon, a high-end Asian restaurant in Chicago, was puzzled by the choices put before him by the Groupon sales representative. He could offer a daily deal at Groupon (a $60 coupon for $30) that would be seen by hundreds of thousands of Groupon subscribers in the Chicago region, or he could offer a more tailored discount at Savored, a restaurant reservation site also owned by Groupon. Business had been slow lately, especially during weeknights, and Mr. Chang wanted to spur demand. He wanted to make sure, however, that he did so in a way that actually increased profits. He estimated that demand on weeknights was normally distributed, with a mean of 60 and a standard deviation of 30. Given a capacity of 100 and only a single seating per table per night, there were empty tables on many nights.

Groupon and the Daily Deal

Launched in 2008, Groupon expanded rapidly on the basis of its daily deals. The daily deal amounted to a 50 to 70 percent discount coupon for a product or service offered by a local business. The deal was broadcast by Groupon to its subscribers; if the number of buyers exceeded a threshold, the deal was finalized and the company shared about half the revenues with the local business while keeping the rest as its commission. The local business thus received about 20 to 25 cents on the dollar of retail value. Customers who purchased a coupon using the daily deal then contacted the local business for their product or service. At restaurants like Enter the Dragon, Groupon buyers tended to get their reservations as soon as they purchased their coupon, which was well before regular customers tried to get their reservations. The popularity of the daily deal among subscribers led to rapid growth at Groupon. After rejecting a $6 billion offer from Google, the company went public in 2011. Its stock has had a turbulent journey since then. After opening at $25, the stock hit a low of $4 by the end of 2012 before recovering to $10 by early 2014. The drop in price could be attributed in part to the higher marketing costs and the negative publicity from some retailers who had used the daily deal. Some complained that “the financials just can’t work,”2 whereas others called Groupon the “worst marketing ever.” Retailers complained that while Groupon brought in new customers, the margins were terrible because the 20 to 25 cents on the dollar recovered from a Groupon deal was much lower than the revenue the new customers provided. A very popular blog post by Jay Goltz on the New York Times3 site offered retailers a way to evaluate the benefit of the daily deal. He suggested that retailers think of Groupon as advertising. Instead of writing a check to the advertising agency, retailers using the daily deal were choosing to lose money on sales. Thus, the only calculation that mattered was the cost per new customer acquired from a daily deal. The blog post suggested the following eight key metrics to decide whether the daily deal was cost effective advertising:

1. Incremental cost of sales

2. Size of the average sale

3. Percentage of coupons redeemed

4. Percentage of coupons purchased by current customers

5. Number of coupons purchased per customer

6. Percentage of new coupon customers who become regular customers

7. Value of all Groupon subscribers seeing the daily deal

8. Current cost to acquire new customer through advertising

The value of the daily deal depended on these numbers. In an example described on the blog, Mr. Goltz focused on a restaurant that sold 3,000 coupons with a face value of $75 for $35 (the restaurant received only $17.50, with Groupon keeping the rest as commission). He assumed that the restaurant spent 40 percent (of normal revenue, not discounted revenue) in incremental cost; customers spent, on average, $85 ($10 more than the coupon); only 85 percent of the coupons were redeemed; 40 percent of the coupons were purchased by current customers; two coupons were purchased per customer; and about 10 percent of the new customers came back to the restaurant. In this case, the restaurant received a check of $52,500 (= 3000 * 17.50) from Groupon and additional revenues of $25,500 (= 3000 * 0.85 * 10) because the customers who came to the restaurant spent $10 more than the face value of the coupon. The incremental cost of serving these customers was $86,700 (= 3000 * 0.85 * 85 * 0.40). The restaurant thus lost $8,700 on this deal. If viewed as advertising expense, it was necessary to evaluate the number of new repeat customers that the deal brought in. Given that 2,550 (= 3000 * 0.85) coupons were redeemed and each customer bought two coupons, the deal was used by a total of 1,275 customers. Given that 60 percent of these were new customers, the deal brought 765 (= 1275 * 0.6) new customers to the restaurant. If 10 percent of them would return, the deal effectively brought in 76 new repeat customers. The restaurant then had to decide whether spending $8,700 to bring in 76 new repeat customers was more effective than other forms of advertising.

Savored and Restaurant Discounts

Groupon acquired Savored, a restaurant reservation engine, in September 2012. Savored offered discounts of up to 40 percent at upscale restaurants aslong as customers made the reservations online in advance. Restaurants could vary the discount offered by time of day and day of week, with larger discounts for less popular times. Restaurants could also vary the number of tables available at the discount price. Savored suggested times when discounts should be offered after studying a restaurant’s traffic patterns. For example, all Saturday night slots at the Capital Grille on Wall Street were discounted because it attracted a workweek crowd, whereas the Fatty Crab in the West Village in Manhattan offered only a Saturday night discount at 11 p.m.4 Savored had helped restaurants manage their idle capacity effectively. Le Cirque, an upscale Manhattan restaurant, had eliminated its cheaper pre-theater menu because Savored reservations filled those slots.

Study Questions Use the spreadsheet & excel :-

1. Assume a variable cost of $10 per table and an average spending of $60 per table. With the daily deal ($60 for $30 coupon), Groupon provides Mr. Chang with a revenue of $15 per table. The analysis provided in the New York Times blog indicates that Mr. Chang makes money ($5 per table) through the daily deal (rather than incurring advertising expense). Do you think the analysis has included all aspects that need to be considered? Should Mr. Chang go ahead with the daily deal given that he can advertise while making a little bit of money per coupon?

2. With Savored, Mr. Chang can limit the number of tables he allows for the discount price. Assuming he makes the same revenue with Savored per discounted table as the daily deal ($15), do you think the ability to limit the number of tables at discount has any advantages? Would you prefer to use Savored or the daily deal?

3. Would you prefer to use Savored or the daily deal? Why?

I found difficulty to differentiate the blank titration and back titration problems/Questions. Can anyone give me the problems/questions of these two titrations..?? (and please give the explanation between these titrations, so i can understand). Thank you so much :)

2. How does the U.S. Government measure poverty? Is it a relative or absolute measure? Provide 2 social or economic indicators (e.g. homelessness, food insecurity, financial insecurity) that illustrate a measure of economic poverty either in the U.S. or New Mexico. Please cite any sources used to illustrate your answer.

Which FOUR of the following DNA delivery methods have been used successfully to introduce foreign genes into the nuclear genome of the alga, Chlamydomonas reinhardtii

a. Agrobacterium-mediated transformation

b. Agitation with glass beads or silicon carbide whiskers

c. Electroporation

d. Microinjection

e. Natural DNA uptake

f. Biolistics

Consider the word DOG.

a. What would the hexadecimal representation of this word be in ASCII?

b. What would the binary representation of this word be in ASCII?

c. If we rotated the bits that represent this word 8 bits to the right, what would the word become (in letters)?

d. If we rotated the bits that represent DOG 8 places to the left, what would the word become (in letters)?

e. What would the results be (in letters) if we XORed the bits that represent DOG with the hexadecimal value 20 20 20?

f. What would the results be (in letters) if we XORed the bits that represent DOG with the hexadecimal value 07 0E 13?

q1)

Critically analyse the origins of cel animation and the concepts that go into creating these animations. Be sure to include keyframes, tweening, and links?

The United Kingdom has a drinking problem. British per-capita consumption of alcohol rose 19% between 1980 and 2007, compared with a 13% decline in other developed countries. Worried about excessive drinking among young people, the British government increased the tax on beer by 42% between 2008 and 2012. Under what circumstances will this beer tax substantially reduce the market equilibrium quantity of beer? [Hint: answer in terms of both elasticity of demand and elasticity of supply]

Calculate percent yield of acetanilidae if you started with 2 mL of aniline and 2 mL of acetic anhydride and obtained only 1.5 grams of acetanilidae. Show detailed work indicating what is the limiting reagent and theoretical tield, etc.

(In C++) Write a program that prompts the user to create a grocery list. A menu provides choices to enter an item and item quantity, to display the list, to search for an item, or to exit the program. The list should maintain a sorted alphabetic order after each addition. Use two parallel vectors to implement this program, one to store the item, and the other to store the number of that item. Modify the sort algorithm of your choice and the binary search algorithm to work with vectors. Remember that when the “names” vector is sorted, you must adjust the “numbers” vector accordingly.

Create a stored procedure using the STUDENT database called ap_CalcGrade that does the following: Accepts as input STUDENT_ID, SECTION_ID, GRADE_TYPE_CODE, and GRADE_CODE_OCCURRENCE Outputs the numeric grade and the letter grade back to the user If the numeric grade is found, return 0, otherwise return 1 You muse use a cursor to loop through the GRADE_CONVERSION table to find the letter grade

I need new and unique answers, please. (Use your own words, don't copy and paste), Please Use your keyboard (Don't use handwriting) Thank you..

The paper essay assignment must be 2 pages (500 words) , if you can please i need references

According to the WHO, the recent Coronavirus 2019 (2019-nCoV) outbreak was firstly reported on December 31, 2019 in China. This virus is growing rapidly, and the health organizations are working hard to reduce the number of cases.

As a public health official, using the Public Health Pyramid levels, explain how we can plan, implement, and evaluate a certain plan of your own. Think about how you can contribute the individual and the community level to help reduce the number of cases.

• History of the virus. (1 Paragraph)
• Describe the recent statistics and data of the Coronavirus (2019-nCoV). (1 Paragraph)
• Explain how you can use the Public Health Pyramid to identify the planning, implementing, and the evaluation process to reduce the number of cases. (2 Paragraphs)

In water being drawn up the capillary tube, which of the following is acting directly on the water molecules in the center of the tube?

Group of answer choices

cohesion

adhesion

adhesion and cohesion

desity

Chuck Brown will receive from his investment cash flows of $3,155, $3,500, and $3,820 at the end of years 1, 2 and 3 respectively. If he can earn 7.5 percent on any investment that he makes, what is the future value of his investment cash flows at the end of three years? (Round to the nearest dollar.)