Question

Explain Ferrero Rocher Nutella role in Logistics (Transportation, Warehousing and Distribution) in supply chain value creation Production ?

Answer 1

answer-

Explain Ferrero Rocher Nutella role in Logistics (Transportation, Warehousing and Distribution) in supply chain value creation Production ?

Ferrero Rocher Nutella is one of the best chocolate spread brand in the world. chocolaty spread that was created by Ferrero and first commercialized in 1964 has withstood more than the test of time, in spite of its troublesome logistics and occasionally demanding customer base.Nutella’s supply chain (what it ingeniously calls its global value chain) is no slouch, either. The company gets its hazelnuts from Turkey, chocolate from Africa, palm oil from Malaysia, vanillin (a substitute for expensive vanilla) from France and sugar from Brazil. It’s an international operation that spans just about every continent across the globe

company is ferraro which is an italian company.nutella has been populared in italy & neighbour areas.after seeing its popularity in houses & restaurants & others places of italy the company wanted to export its nutella to other coutries to expand the business.so it strated to use distributors for the transportation of raw materials & established warehouses to meet the demand of the nutella & partners with distribution channel members like wholesellers, retailers like supermarkets,departmental stores etc.

the increasing supply chain has provided the increased demand of rocher nutella all around the world so it required higher level of production & manufacture plants was establihed in united states & other countries to make the production on going.this has created value to production as well as customers as customers get to tatse the sweet & chochlaty treats with high supply chain & manufacture is gaining profit & customer base.

*above answer is written in my own words.hope this answer would help you.good luck & rate.