Question

1. How marketing in emerging country is different from developed country?

Answer 1

Marketing refers to the activities and decisions carried out by managing 4 Ps (price, product, place and promotion mix) to create satisfying relationship between sellers and buyers.

The following are few differences that could be found in marketing in developed and in developing countries -

1) Marketing explores the areas of unmet demands of consumers and offers product to meet those wants and demands. Generally, in developing countries the unexplored areas are much more than developed countries. It represents huge potential markets for food, clothing etc. as compared to potential in developed countries.

2) Communication means and delivery methods differ greatly. Due to poor or undeveloped infrastructure in developing countries like poor IT industry, the means used to communicate and deliver differ greatly. For example, social media marketing is of not much use in rural areas of developing countries and rural areas consists great portion of total population.

3) Marketing with CSR works much better in developing countries than developed. CSR activities that promote the welfare and upbring the developed countries population such as programs for promoting education, improving sanitation are much useful in marketing in developing countries.

4) Most of the developing countries like Singapore and India has high young population that creates opportunities for product and offerings for youth.