In: Operations Management
What important business lessons has Doordash learned from recent executive or board of director’s mistakes?
Doordash is the American company that delivers the food and other items to the doorstep. In 2013, the most efficient delivery service came into existence. It offers food services as per the demand of the consumers. Recently, in the board meeting of all the directors and the stakeholders, the company decided to offer its Initial Public Offering to attract more and more investments from the public. The company has a record of having only male members in the composition of the board of directors. The company added a woman on the same day. It helped the company to gain several women as customers. The company also stated that women are important for the growth of any company. It is essential to support women because they know more about the food services, and they can also suggest better methods and ideas for a particular brand. It also helped the company to increase the diversity in the composition of the board of directors. Doordash is an efficient company, but due to the lack of women on the board of directors, the company has allegedly gave rise to gender discrimination. It also helped the company earn a better reputation in the market and the consumers' minds. The company's board of directors made a mistake by excluding the women from the company's processes and top authorities.