In: Math
A marketing researcher wants to estimate the mean amount spent per year ($) on a web site by membership member shoppers. Suppose a random sample of 100 membership member shoppers who recently made a purchase on the web site yielded a mean amount spent of $57 and a standard deviation of $ 54 Complete parts (a) and (b) below.
a. Is there evidence that the population mean amount spent per year on the web site by membership member shoppers is different from %51 (Using a .01 level of significance)
Identify the critical value(s).
Determine the test statistic.
State the conclusion.
Determine the p-value and interpret its meaning
Solution:
The provided sample mean is x̄ = 57 and the Sample standard
deviation is s = 54, and the sample size is n = 100.
(1) Null and Alternative Hypotheses:
The following null and alternative hypotheses need to be
tested:
Ho: μ = 51
Ha: μ ≠ 51
This corresponds to a Two tail test, for which a t-test for one
mean, with unknown population standard deviation will be
used.
(2) Rejection Region:
Given significance level = α = 0.01
So Critical Value for the test is, tc = 2.6264
.....Using excel formula
=TINV(0.01,99)
3) Test statistic:
4. Decision: Since it is observed that |t| = 1.1111 < tc =
2.6264
It is then concluded that the Null Hypothesis is not rejected.
Using the P-value approach: The p-value is p = 0.2692…Using excel
formula =TINV(0.01,99)
and since p = 0.2692 >0.01, it is concluded that the Null
Hypothesis is not rejected
5. Conclusion: It is concluded that the Null Hypothesis is not rejected. Therefore, there is not enough evidence to claim that the population mean μ is different than 51, at the 0.01 significance level.
Done