In: Operations Management
discuss and give examples each.
1. threat of substitutes
2. Rivalry amont existing firms
3. risk of entry
4. bargaining power - buyers
5. bargaining power - suppliers
I am going to take SAMSUNG as an example.
EXPLANATIONS:-
THREAT OF SUBSTITUTES:-
The sales of SAMSUNG may suffer because of the substitutes available in the market.
Many other companies offer the same features as SAMSUNG in their handsets at lower prices, which attracted the larger group to customers.
RIVALRY AMONG EXISTING COMPETITORS:-
The existing competitors also tens to use their marketing strategies to grab the share of customers of SAMSUNG.
RISK OF ENTRY:-
With the entrance of new mobile companies, there is a great threat to SAMSUNG.
People easily get attracted to the new companies such as OPPO, ONEPLUS, etc. when entering the market. Moreover, the new companies come along with excellent research to cover the market's larger share and seek as many customers as possible.
BARGAINING POWER OF BUYERS:-
Because there are many handsets available at lower prices, people tend to bargain for SAMSUNG.
BARGAINING POWER OF SUPPLIERS:-
Suppliers also tend to seek a discount when it comes to supply the raw material or