Question

People who plan to pursue careers in public relations should develop knowledge and abilities in six basic areas. Choose two of these six abilities and discuss why you believe they are the most important to the practice of public relations. ANSWER MUST BE 20 LINES LONG

Answer 1

COMMUNICATION SKILL

CREATIVITY

COMMUNICATION SKILL:

The public relations professionals provide precise, clear and adequate information about their clients or the businesses of their clients to the general public.So a person who plan to persue careers in public relations should be a good communicator. and also the person must be able to communicate the thoughts in his mind very clearly to the audience and he should be a good listener too. communication may be in different ways, some of them are as Follows:

* Verbal communication

* Written communication

* Editorial opinions

* Press releases

* Public speaking

* Media Relations etc...

CREATIVITY:

Being creative in every manner is an essential factor in public relations to solve the problems arisen, communicate the ideas, tell stories etc... For example if you are a public relation professional and there is innovative and unique idea with you, you come to the general public with that idea, so in order to get reach to that idea among the public you must be present it on something in a creative or conveying way.

In simply Always coming up with a new approach to the old ideas to attract the general public.

Creative thinking Must be fall under on the following ways:

* Bold

* Bearing

* Problem solving

* Stress tolerance

* Trouble shooting

* Brainstorming etc...