In: Accounting
| Sally's a national chain of clothing stores. They are currently thinking about closing their Phoenix, Arizona store because of | ||||||||||||||
| continuing losses. The most recent annual income statement is given below. | ||||||||||||||
| Net sales | 2,215,000 | |||||||||||||
| Cost of goods sold | 1,465,000 | |||||||||||||
| Gross margin | 750,000 | |||||||||||||
| Expenses: | ||||||||||||||
| Manager salary | 65,000 | |||||||||||||
| Asst Manager salary | 35,000 | |||||||||||||
| Sales staff salaries | 230,000 | |||||||||||||
| Sales commissions | 221500 | |||||||||||||
| Rent | 54300 | |||||||||||||
| Utilities | 24,000 | |||||||||||||
| Advertising | 90,000 | |||||||||||||
| Maintenance | 36,000 | |||||||||||||
| General overhead | 80,000 | 835,800 | ||||||||||||
| Net loss | -85,800 | |||||||||||||
| The manager's salary is set by her boss, the regional manager, consistent with pay levels in the corporation. She hired the assistant manager to help with administrative and | ||||||||||||||
| marketing details. Maintenance is handled by an outside contractor hired by the manager, which sends a crew in daily after hours. Sales staff are paid wages and commissions | ||||||||||||||
| consistent with company policy. Rent is a small fixed charge plus a percent of sales. Advertising consists of local advertising ($40,000) purchased by the manager, | ||||||||||||||
| plus $50,000 allocated from national advertising campaigns. General overhead is an allocation of regional and national administrative costs. | ||||||||||||||
| Of these, $8,000 reflect accounting and HR costs incurred because of the Greeley store. | ||||||||||||||
| The store lease was negotiated by the national office. There are ten years left on the lease. | ||||||||||||||
| a) | Assuming that the current year is typical of recent years, should Lucille's close the Greeley store? Explain, with relevant | |||||||||||||
| calculations as appropriate. | ||||||||||||||
| b) | In evaluating manager performance, which costs should be considered controllable by her? Explain briefly. | |||||||||||||
| a. Revised profitability workings | Analysis for Answer a. | b. Manager Evaluation & costs controllable by her | |||
| Net sales | 2,215,000 | ||||
| Cost of goods sold | 1,465,000 | ||||
| Gross margin | 750,000 | Contribution from the store towards meeting its fixed costs | |||
| Relevant Expenses: | |||||
| Manager salary | 65,000 | Specific to the store | Self-salary | 65,000 | |
| Asst Manager salary | 35,000 | Specific to the store | Controllable by the manager | 35,000 | |
| Sales staff salaries | 230,000 | Specific to the store | Not Controllable by the manager-as fixed as per Company policy | ||
| Sales commissions | 221500 | Specific to the store | Not Controllable by the manager-as fixed as per Company policy | ||
| Rent | 54300 | Specific to the store | Not Controllable by the manager as negotiated by national office | ||
| Utilities | 24,000 | Specific to the store | Controllable by the manager | 24,000 | |
| Advertising | 40,000 | Allocated costs-50000 | 40000 controllable by manager--Manager has no control over allocated costs | 40000 | |
| Maintenance | 36,000 | Specific to the store | Controllable by the manager--contractor hired by manager | 36,000 | |
| General overhead | 8,000 | Allocated costs-72000 | 8000 is controllable by manager | 8000 | |
| Total expenses | 713,800 | 208,000 | |||
| Net Income | 36,200 | ||||
| a. As per the workings above, the store is seemingly making losses due to the allocated costs ---$ 50000 towards advertising & $ 72000 in General Oh expenses.When these amounts are added back ,the store shows a net income of $ 36200. | 
| So, the store need not /should not be closed. | 
| b. Done in last 2 columns. | 
| $ 208000 of the costs can be condsidered to be controllable by her, as explained individually. | 
| Allocated,ie. Handed-down costs (by the head-office) cannot be controlled by the manager at the local office.She is responsible and can cut down/control only those costs over which she can exercise her authority to decide the necessity as well as the amount. |