Question

Focusing on industrial buying behavior, write a 2-3 page paper explaining the industrial market. Explain all the categories and give an example of a person that would fit into that category.

Answer 1

Industrial buying behavior attitudes are the study of individuals, groups, or organizations and all activities related to the purchase, use, and disposal of goods and services, and how customer attitudes, attitudes, and preferences influence buying behavior. Consumer behavior emerged in the 1940s and 1950s as a separate market segment, but became an interdisciplinary social science that integrates elements of psychology, sociology, social science, anthropology, science, marketing and economics (in particular Behavioral economics).

Consumer behavior surveys look at personalities such as demographics, personal lifestyles, and behavioral behaviors (such as frequency of use, opportunity of use, loyalty, brand advocacy, and willingness to make recommendations) in order to understand Human desire and use. Impact on users ranging from groups such as family, friends, sports teams and teams to society as a whole, including the influence of brands and thought leaders.

Research shows that consumer behavior is difficult to predict even by professionals in the field. But new research methods, such as consumer and neurological classes, have re-introduced how consumers make decisions. In addition, the customer relationship management system has become an advantage for analyzing customer behavior. The data produced by these databases allows for a detailed study of behavioral factors that contribute to customers' intentions to buy back, retain customers, loyalty, and other behavioral intentions, such as the intention to provide a positive referral as a brand advocate. Or to engage in consumer civic activities. The database also supports market segmentation, especially behavioral segmentation, such as the development of loyalty, which can be used to develop strictly and personally targeted marketing strategies.


For example, one person can offer a type of purchase, another can find product-related information while another person can go to the store to buy the product and take it home. It is common to think about the type of decision-making role. Such as:
The initiator
The person who offers the brand (or product) for consideration (something in return)
Influence
The ones who introduce the brand
Solution
The one who makes the final purchase decision
You buy
Those who order it or buy it physically
Customers
Those who use or use the product.

For most purchasing decisions, the role of each decision must be performed, but not always by the same individual. For example, in the event that a family decides to find a place to eat, the parent may initiate the process by warning that he or she is too tired to cook, the child is a major influence in the overall purchasing decision, but both parents can play a role. The co-sender acts as a veto guardian of unacceptable options and promotes acceptable choices. The importance of children influencing the shopping context should not be underestimated, and the phenomenon is known as the power of insects.