Question

You are the assistant to the Managing Director (MD) of an open-air gardening
business that does a brisk week-day trade in indoor and outdoor plants, tools,
chemicals and simple prefab buildings. The business has greenhouses and offices,
but there is no cafeteria or garden shop. The nusiness does not deliver to
customers, and closes at noon on Saturdays, although the practice of three
neighbouring centres is to remain open until 17:00. All customers are required
to pay cash.
The MD has asked you to survey how the business is run, paying particular
attention to shortcomings. She would be glad to receive helpful suggestions.
Write a report based on the information above, and any other that seems
appropriate. Include only the following parts:
Introduction
Findings Conclusion Recommendations

Answer 1

  

Introduction:

Business activity involves selling various products including indoor & outdoor plants, tools, chemicals and prefabs

There are 3 competitors in the neighbourhood which operate from Monday to Saturday (till 5:00 PM)

Findings:

The store is in greenhouse and offices hub, but does not have a cafeteria

Closes by 12:00 noon on Saturdays unlike three competitors

Customers can pay only in cash

Conclusion:

Store is appropriately located and business has potential to grow

Business does not provide anything different from competitors

Store working days and hours are limited

Payment options are not avilable

Recommendations:

Store should have a sitting lounge with open cafeteria surrounded with display plants

Cafeteria should have a theme showcasing products being sold by the store

Cafeteria tables and chairs should have colorful paintings of plants and other products being sold

The entrance of store should be towards walking path of offices

Store should open in the morning at 8:00 AM and close at 6:00 PM. Saturdays, closing time should be 6:30 PM

Customers should be provided with payment using plastic money/ cards/ online transfers