Question

the product of PPC-savvy digital marketers, reaping the advantages of high click-through rates by paying a little extra” How does this idea play with the notion of SEO analyzed

Answer 1

PPC(Pay per Click ) is a method wherein one pays for every click on the website. PPC is a faster method to ensure the CTR is high. With heavy targeting, and using higher costs involved, PPC is able to target the customers with more granularity.

SEO however is an organic technique wherein the aim to capture customers organically without spending money on per click and rather by ensuring that the website is able to reach the potential customer organically.

A marketer can also use PPC to experiment with the campaigns ab A/B testing is easier in this model as its results can be seen faster using this model as opposed to SEO.

Although PPC sounds more appealing in terms of being able to generate business faster and more easily, But it does involve significant costs when compared to the SEO model. Standalone, PPC helps enjoy high click-through rates by paying a little extra but the amount of little extra that one is willing to pay needs to be understood as this little amount eventually multiplies when we scale the business.

As blend of PPC and SEO is required to reap the maximum benefits of both the techniques and increase efficiency by the online marketers.