Question

EverGlad Bodycare was recently co-founded by two Australian siblings who share a passion for
protecting our planet and being ethical consumers.
Ann and Oliver Jones, while pursuing their vocational education, realised that people the world over
desire products that are not only good for them but also for the Earth. They wanted to create a line of
skin and hair care products that used all-natural and organic ingredients and were cruelty-free and
ethically sourced.
The brother-sister duo spent months reaching out to local producers to understand which ingredients
could be locally sourced with ease. After much experimentation with the various ingredients, they locked
in their formulae for five product lines: shampoo & conditioner bars; hair masks; soap bars; body oils and
body scrubs. As Ann and Oliver want to use only the best and safest natural ingredients, they realise that
their prices will be high initially, at least until they started manufacturing on a much larger scale. Currently,
they expect to just sell in their home state of South Australia.
As they have no prior business or marketing experience, they approach you to be their marketing
consultant.

Create a perceptual map for EverGlad Bodycare. Apart from showing its positioning, use external
research to plot two other actual companies on the same perceptual map. Include a short write up
to explain your logic. (approx. 100 words)

Answer 1

Solution:

EverGlad Bodycare was recently co-founded by two Australian siblings who share a passion for protecting our planet and being ethical consumers. Ann and Oliver Jones while pursuing their vocational education realised that people the world over desire products that are not only good for them but also for the Earth. They wanted to create a line of skin and hair care products that used all-natural and organic ingredients and were cruelty-free and ethically sourced. The brother-sister duo spent months reaching out to local producers to understand which ingredients could be locally sourced with ease. After much experimentation with the various ingredients, they locked in their formulae for five product lines: shampoo & conditioner bars; hair masks; soap bars; body oils and body scrubs. As Ann and Oliver want to use only the best and safest natural ingredients, they realise that their prices will be high initially, at least until they started manufacturing on a much larger scale. Currently,
they expect to just sell in their home state of South Australia. As they have no prior business or marketing experience
To promote their products
shampoo & conditioner bars
hair masks
soap bars
body oils
body scrubs
as they have used organic and skin healthy ingredients in their products.
As a marketing consultant, I suggest and give a complete report based on my research on market and competitors and consumer usage, on their product. below are the few points considered for prepare and produce the complete report on their products the complete market analysis.

Marketing Consultant:
A marketing consultant is an outside advisor of the company, who works for the companies to create and implement the strategies of marketing.
A consultant helps to create a detailed marketing plan to determine a business's marketing messages and identify the appropriate marketing mix for getting the message out to the target market. Most of the consultants are also involved in implementing the marketing strategy.

Supplying the specialized skills and expertise that where the company lacks, provide an external viewpoints to the internal challenges, prompt new perspectives on the customers (or) marketing strategies, allow a business or company to focus on the product development and on complete operations

Researches on marketing trends and data. Providing expert information regarding on the promotions and branding and media channels and other key information to get success. Guides on the implementation of the marketing strategies for the companies products and services.
Do complete market research independently on markets, demographics, trends, sales results, and other data related to the companies products
Do a complete analysis and prepare a report on competitor offerings, including specifications and market share, pricing, and promotion.
Creating a detailed report with thorough research on market and findings, analysis to inform the management of marketing strategies and providing written documents and verbal presentations for each finding to the management.

1. doing complete research on the products and demographical information
2. finding of the competitors and market leaders of those products
3. researching the brands which are available in the market (different brands and their producers
4. GDP and consumption of those products in the market
5. Value and Volume analysis
6. research on the different and average price of those products
7. Distribution channels of those products
8. SWOT analysis etc.

based on the above finding and research the marketing consultant will give and provide a complete and detailed report on those products to the management. and at the same time explain the detailed strategies and how to approach in the market etc. give suggestions to the management.