In: Operations Management
Blogging Assignment
"bloggers" are responsible for posting news articles and offering brief commentary on them.
The Rules:
1) Anything "bloggers" post must specifically pertain to the
field of technology or e-marketing. As you are aware, these fields
are wide open and have many interesting and varied topics within
it, so you should have a lot of material to choose from. Look to
newspaper articles, management journals, company PR sites,
information on new technology pertaining to e-marketing, Internet
articles, and so on for material.
2) Articles must be less than one year old.
Note that good blogs provide a URL, a short description of the article, and some commentary (point out controversy, offer some opinion on it, etc) on the article. For "bloggers", this criteria will be used to help determine your grade.
The following article talks about a phenomenon that comprises of both fields of technology or e-marketing - Demystifying Loyalty Program.
My comments and understanding are summarized below. It was an article published on service loyalty by a leading marketing journal.
One of the most critical perspectives of sales is repeat business. Loyalty programs as a marketing strategy gained popularity in the early 1990s when airlines started offering discounts to frequent fliers. This strategy was extended to the retail business, and card-based loyalty programs proved to be a huge success. Loyalty programs involve companies encouraging customers to continue shopping or using the service and returning the favor by rewarding the customer through discounts on current purchase or allotment of points. There are various forms in which loyalty programs can be offered: